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person:"Bennett, Gregg"
~person:"James, Jeffrey D."
~subject:"Fußball"
~subject:"Sport"
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Fußball
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Sportmarketing
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Sports marketing
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Consumer behaviour
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8
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Bennett, Gregg
James, Jeffrey D.
Nufer, Gerd
16
Funk, Daniel C.
15
Kunkel, Thilo
14
McDonald, Heath
14
Biscaia, Rui
13
Cornwell, T. Bettina
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Dwyer, Brendan
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Ko, Yong Jae
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Desbordes, Michel
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Chanavat, Nicolas
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Sport management review
3
International journal of sports marketing & sponsorship
2
Journal of sport management : the official journal of the North American Society of Sport Management
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
1
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1
Transcendence beyond sport : examining the dynamic power of sport human brand on national pride
Gulavani, Susmit S.
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
25
(
2024
)
1
,
pp. 142-160
Persistent link: https://www.econbiz.de/10014504956
Saved in:
2
Does being a sport fan provide meaning in life?
Delia, Elizabeth B.
;
James, Jeffrey D.
;
Wann, Daniel L.
- In:
Journal of sport management : the official journal of …
36
(
2022
)
1
,
pp. 45-55
Persistent link: https://www.econbiz.de/10013255838
Saved in:
3
A social epidemiological perspective on local tennis league participation : a multigroup moderated-mediation structural analysis using PLS-SEM
Kim, Amy Chan Hyung
;
Du, James
;
James, Jeffrey D.
- In:
International journal of sports marketing & sponsorship
23
(
2022
)
2
,
pp. 437-461
Persistent link: https://www.econbiz.de/10013369907
Saved in:
4
Sports fan experience : electronic word-of-mouth in ephemeral social media
Wakefield, Lane T.
;
Bennett, Gregg
- In:
Sport management review
21
(
2018
)
2
,
pp. 147-159
Persistent link: https://www.econbiz.de/10011866642
Saved in:
5
Five dimensions of brand personality traits in sport
Kang, Chanho
;
Bennett, Gregg
;
Welty Peachey, Jon
- In:
Sport management review
19
(
2016
)
4
,
pp. 441-453
Persistent link: https://www.econbiz.de/10011566682
Saved in:
6
Examining the effects of advertisement setting and actor race on African Americans' intentions to consumer baseball
Brown, Brandon
;
Bennett, Gregg
;
Ballouli, Khalid
- In:
Sport marketing quarterly : preferred journal of the …
25
(
2016
)
3
,
pp. 139-151
Persistent link: https://www.econbiz.de/10011635463
Saved in:
7
A model of the relationship among sport consumer motives, spectator commitment, and behavioral intentions
Kim, Jun Woo
;
James, Jeffrey D.
;
Kim, Yu Kyoum
- In:
Sport management review
16
(
2013
)
2
,
pp. 173-185
Persistent link: https://www.econbiz.de/10009757801
Saved in:
8
A societal perspective of sport : scale development in two settings
Naylor, Michael
;
Gordon, Brian S.
;
James, Jeffrey D.
- In:
Journal of global scholars of marketing science : …
22
(
2012
)
2
,
pp. 101-116
Persistent link: https://www.econbiz.de/10010405829
Saved in:
9
The impact of brand cohesiveness and sport identification on brand fit in a sponsorship context
Gwinner, Kevin
;
Bennett, Gregg
- In:
Journal of sport management : the official journal of …
22
(
2008
)
4
,
pp. 410-426
Persistent link: https://www.econbiz.de/10003743644
Saved in:
10
Measuring the effectiveness of sponsorship of an elite intercollegiate football program
Dees, Windy
;
Bennett, Gregg
;
Villegas, Jorge
- In:
Sport marketing quarterly : preferred journal of the …
17
(
2008
)
2
,
pp. 79-89
Persistent link: https://www.econbiz.de/10003763457
Saved in:
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