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person:"Binckebanck, Lars"
~person:"Barnes, Bradley R."
~person:"Baumgarth, Carsten"
~subject:"Supplier relationship management"
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Supplier relationship management
B-to-B-Marketing
24
Business-to-business marketing
24
Brand management
12
Markenführung
12
Business-to-Business-Marketing
10
Lieferantenmanagement
7
Markenpolitik
5
Corporate culture
3
Erfolgsfaktor
3
Kundenmanagement
3
Marketing
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Physical distribution
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Success factor
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Unternehmenskultur
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Vertrieb
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Branchenentwicklung
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Brand image
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China
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Consumer behaviour
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Deutschland
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Economics
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Germany
2
Internal branding
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Konsumentenverhalten
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Marketing management
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Marketingmanagement
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Theorie
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Theory
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Arabische Staaten
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Binckebanck, Lars
Barnes, Bradley R.
Baumgarth, Carsten
Svensson, Göran
19
Kleinaltenkamp, Michael
18
Ulaga, Wolfgang
12
Naudé, Peter
11
Kowalkowski, Christian
10
Sharma, Arun
10
Johnston, Wesley J.
9
Sharma, Piyush
9
Casidy, Riza
8
Corsaro, Daniela
8
Høgevold, Nils M.
8
Jacob, Frank
8
Keränen, Joona
8
Homburg, Christian
7
Mohan, Mayoor
7
Mora Cortez, Roberto
7
Rodríguez, Rocío
7
Sridhar, Shrihari
7
Agnihotri, Raj
6
Backhaus, Klaus
6
Brennan, Ross
6
Henneberg, Stephan
6
La Rocca, Antonella
6
Nyadzayo, Munyaradzi W.
6
Rangarajan, Deva
6
Roberts-Lombard, Mornay
6
Snehota, Ivan
6
Voeth, Markus
6
Zolkiewski, Judy
6
Andersen, Poul Houman
5
Chatterjee, Sheshadri
5
Christodoulides, George
5
Cova, Bernard
5
Ehret, Michael
5
Gil Saura, Irene
5
Grewal, Rajdeep
5
Holmlund, Maria
5
Høgevold, Nils
5
Jalkala, Anne
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Industrial marketing management : the international journal for industrial and high-tech firms
2
Journal of business research : JBR
2
Journal of world business : JWB
1
Marketing intelligence & planning
1
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ECONIS (ZBW)
7
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1
Adopting big data to create an "outside-in" global perspective of Guanxi
Lee, Liane W. Y.
;
Sharma, Piyush
;
Barnes, Bradley R.
- In:
Journal of business research : JBR
139
(
2022
),
pp. 614-628
Persistent link: https://www.econbiz.de/10013194234
Saved in:
2
Performative corporate brand identity in industrial markets : the case of German prosthetics manufacturer Ottobock
Kristal, Samuel
;
Baumgarth, Carsten
;
Henseler, Jörg
- In:
Journal of business research : JBR
114
(
2020
),
pp. 240-253
Persistent link: https://www.econbiz.de/10012257485
Saved in:
3
Analyzing business-to-business relationships in an Arab context
Berger, Ron
;
Silbiger, Avi
;
Herstein, Ram
;
Barnes, …
- In:
Journal of world business : JWB
50
(
2015
)
3
,
pp. 454-464
Persistent link: https://www.econbiz.de/10011333385
Saved in:
4
Analyzing stage and duration of Anglo-Chinese business-to-business relationships
Yen, Dorothy A.
;
Barnes, Bradley R.
- In:
Industrial marketing management : the international …
40
(
2011
)
3
,
pp. 346-357
Persistent link: https://www.econbiz.de/10008991588
Saved in:
5
Assessing relationship quality in four business-to-business markets
Ashnai, Bahar
;
Smirnova, Maria
;
Kouchtch, Sergei
;
Yu, …
- In:
Marketing intelligence & planning
27
(
2009
)
1
,
pp. 86-102
Persistent link: https://www.econbiz.de/10009526388
Saved in:
6
Perceptual gaps and similarities in buyer-seller dyadic relationships
Barnes, Bradley R.
;
Naudé, Peter
;
Mitchell, Paul
- In:
Industrial marketing management : the international …
36
(
2007
)
5
,
pp. 662-675
Persistent link: https://www.econbiz.de/10003483613
Saved in:
7
Interaktive Markenführung im B2B-Verkauf
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10003312899
Saved in:
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