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person:"Binckebanck, Lars"
~person:"Baumgarth, Carsten"
~person:"Hutt, Michael D."
~subject:"Marketing"
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Marketing
B-to-B-Marketing
26
Business-to-business marketing
26
Brand management
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Markenführung
12
Business-to-Business-Marketing
11
Markenpolitik
5
Customer value
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Market segmentation
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Portfolio selection
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Kundenmanagement
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Lieferantenmanagement
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Binckebanck, Lars
Baumgarth, Carsten
Hutt, Michael D.
Di Benedetto, C. Anthony
6
Lindgreen, Adam
6
Backhaus, Klaus
5
Kleinaltenkamp, Michael
5
Alexander, Ralph S.
4
Cross, James S.
4
Hofmaier, Richard
4
Andersson, Per
3
Chisnall, Peter M.
3
Hill, Richard M.
3
Lichtenthal, J. David
3
Lim, Weng Marc
3
Möller, K. E. Kristian
3
Rosenqvist, Christopher
3
Weiber, Rolf
3
Wilson, David T.
3
Andersen, Poul Houman
2
Bhalla, Gaurav
2
Brennan, Ross
2
Cravens, David W.
2
Czech-Winkelmann, Susanne
2
Doerr, John E.
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Geersbro, Jens
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Geiger, Ingmar
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Geile, Andrea
2
Grave, Klaus-Peter
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Halinen, Aino
2
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Hüttner, Manfred
2
Jacob, Frank
2
Keränen, Joona
2
Kim, Namwoon
2
Kliche, Mario
2
Kragh, Hanne
2
LaPlaca, Peter J.
2
Meffert, Heribert
2
Merigo, Jose Maria
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Jahrbuch Marketing ... : Trendthemen und Tendenzen
1
Journal of business-to-business marketing
1
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ECONIS (ZBW)
4
USB Cologne (EcoSocSci)
2
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1
Bridging the theory-practice gap in business marketing : lessons from the field ; the JBBM at 21
Hutt, Michael D.
;
Walker, Beth A.
- In:
Journal of business-to-business marketing
22
(
2015
)
1/2
,
pp. 67-72
Persistent link: https://www.econbiz.de/10011304038
Saved in:
2
Business marketing management : B2B
Hutt, Michael D.
;
Speh, Thomas W.
-
2013
-
11th ed
Persistent link: https://www.econbiz.de/10009613673
Saved in:
3
Integration von Marketing und Verkauf im B-to-B-Geschäft durch Interaktive Markenführung
Binckebanck, Lars
- In:
Jahrbuch Marketing ... : Trendthemen und Tendenzen
(
2010/11
),
pp. 237-252
Persistent link: https://www.econbiz.de/10003950167
Saved in:
4
B-to-B-Markenführung : Grundlagen Konzepte Best Practice
Baumgarth, Carsten
-
2010
Persistent link: https://www.econbiz.de/10004955596
Saved in:
5
Interaktive Markenführung : Der persönliche Verkauf als Instrument des Markenmanagements im B2B-Geschäft
Binckebanck, Lars
-
2006
Persistent link: https://www.econbiz.de/10004882539
Saved in:
6
Industrial marketing management
Hutt, Michael D.
;
Speh, Thomas W.
-
1981
Persistent link: https://www.econbiz.de/10000054970
Saved in:
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