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person:"Bing, Mark N."
~person:"Brown, Stephen"
~person:"Pantano, Juan"
~subject:"Celebrity endorsement"
~subject:"Relationship marketing"
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Brand mascots : and other marketing animals
Brown, Stephen
(
contributor
); …
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2014
Persistent link: https://www.econbiz.de/10010378957
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Special issue: Anthropomorphic marketing
Brown, Stephen
(
contributor
)
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2013
Persistent link: https://www.econbiz.de/10009733496
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