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person:"Bittner, Janina"
~person:"Bühler, André W."
~person:"Chieffi, Verdiana"
~subject:"Arts"
~subject:"Viral marketing"
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Bittner, Janina
Bühler, André W.
Chieffi, Verdiana
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Effects of Big Five personality traits and market mavenship on consumers' intention to spread word-of-mouth in the art context
Chieffi, Verdiana
;
Pichierri, Marco
;
Peluso, Alessandro M.
- In:
Arts and the market : AAM
12
(
2022
)
1
,
pp. 17-31
Persistent link: https://www.econbiz.de/10012879085
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