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person:"Boerman, Sophie C."
~person:"Ahern, Lee"
~subject:"Brand management"
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Brand management
Product Placement
7
Product placement
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Consumer behaviour
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Konsumentenverhalten
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Advertising effects
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Werbewirkung
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Fernsehwerbung
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brand placement
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disclosure
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Psychology of advertising
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Video game
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Boerman, Sophie C.
Ahern, Lee
Dens, Nathalie
10
Pelsmacker, Patrick de
10
Verhellen, Yann
5
Avramova, Yana R.
3
Schramm, Holger
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Anbuudayasankar S. P.
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International journal of advertising : the review of marketing communications
1
Journal of promotion management : JPM
1
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ECONIS (ZBW)
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Long-term effects of brand placement disclosure on persuasion knowledge and brand responses
Boerman, Sophie C.
;
Tessitore, Tina
;
Müller, Céline M.
- In:
International journal of advertising : the review of …
40
(
2021
)
1
,
pp. 26-48
Persistent link: https://www.econbiz.de/10012498499
Saved in:
2
Effects of in-game virtual direct experience (VDE) on reactions to real-world brands
Dardis, Frank E.
;
Schmierbach, Mike
;
Ahern, Lee
; …
- In:
Journal of promotion management : JPM
21
(
2015
)
3
,
pp. 313-334
Persistent link: https://www.econbiz.de/10011305231
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