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person:"Brömmling, Ulrich F."
~person:"Casidy, Riza"
~person:"Shang, Jen"
~person:"Waters, Richard D."
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Search: subject_exact:"Non-profit marketing"
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Nonprofit marketing
17
Nonprofit-Marketing
17
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8
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Deutschland
5
Fundraising
5
Germany
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Beziehungsmarketing
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Brand management
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fundraising
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Brömmling, Ulrich F.
Casidy, Riza
Shang, Jen
Waters, Richard D.
Klein, Armin
15
Helmig, Bernd
10
Sargeant, Adrian
10
Wymer, Walter
10
Boenigk, Silke
7
Dietrich, Martin
7
Kotler, Philip
7
Dolnicar, Sara
6
Ford, John B.
6
Mottner, Sandra
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Tscheulin, Dieter K.
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Adena, Maja
5
Andreasen, Alan R.
5
Bennett, Roger
5
Glaeser, Edward L.
5
Grau, Stacy Landreth
5
Huck, Steffen
5
Meffert, Heribert
5
Schwarz, Peter
5
Won, Doyeon
5
Baaken, Thomas
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Badelt, Christoph
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Bekmeier-Feuerhahn, Sigrid
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Bruhn, Manfred
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Chapleo, Chris
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Christa, Harald
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Lee, Young-Joo
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Meyer, Michael
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Parsons, Elizabeth
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Purtschert, Robert
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Randle, Melanie
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Simsa, Ruth
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Urselmann, Michael
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Becker, Annika
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Choi, Jungsil
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Filo, Kevin
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Nonprofit-PR
3
International journal of nonprofit & voluntary sector marketing
2
International journal of nonprofit and voluntary sector marketing
2
Journal of nonprofit & public sector marketing
2
Nonprofit and voluntary sector quarterly : journal of the Association for Research on Nonprofit Organizations and Voluntary Action
2
PR-Praxis
2
Asia Pacific journal of marketing and logistics
1
Australasian marketing journal
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International review on public and non-profit marketing
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Journal of marketing research : JMR
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Journal of philanthropy and marketing
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ECONIS (ZBW)
18
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1
From axial codes to Z-scores : charting the diversity and scope of 25 years of nonprofit marketing research published in International Journal of Nonprofit and Voluntary Sector Mar...
Waters, Richard D.
;
Auger, Giselle A.
;
Bortree, Denise …
- In:
Journal of philanthropy and marketing
28
(
2023
)
4
,
pp. 1-12
Persistent link: https://www.econbiz.de/10014438763
Saved in:
2
Designing social media fundraising messages : an experimental approach to understanding how message concreteness and framing influence donation intentions
Xiao, Anli
;
Huang, Yan
;
Bortree, Denise Sevick
;
Waters, …
- In:
Nonprofit and voluntary sector quarterly : journal of …
51
(
2022
)
4
,
pp. 832-856
Persistent link: https://www.econbiz.de/10013391983
Saved in:
3
Giving intention versus giving behavior : how differently do satisfaction, trust, and commitment relate to them?
Shang, Jen
;
Sargeant, Adrian
;
Carpenter, Kathryn
- In:
Nonprofit and voluntary sector quarterly : journal of …
48
(
2019
)
5
,
pp. 1023-1044
Persistent link: https://www.econbiz.de/10012064673
Saved in:
4
Outstanding fundraising practice : how do nonprofits substantively increase their income?
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit and voluntary sector …
21
(
2016
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10011493678
Saved in:
5
Perceived benefits and church participation : a comparative study among regular and irregular church goers
Casidy, Riza
;
Tsarenko, Yelena
- In:
Asia Pacific journal of marketing and logistics
26
(
2014
)
5
,
pp. 761-776
Persistent link: https://www.econbiz.de/10010462610
Saved in:
6
The role of perceived market orientation in the higher education sector
Casidy, Riza
- In:
Australasian marketing journal
22
(
2014
)
2
,
pp. 155-163
Persistent link: https://www.econbiz.de/10010400503
Saved in:
7
Linking brand orientation with service quality, satisfaction, and positive word-of-mouth : evidence from the higher education sector
Casidy, Riza
- In:
Journal of nonprofit & public sector marketing
26
(
2014
)
2
,
pp. 142-161
Persistent link: https://www.econbiz.de/10010382656
Saved in:
8
Virtual stewardship in the age of new media : have nonprofit organizations' moved beyond Web 1.0 strategies?
Waters, Richard D.
;
Feneley, Kristin LeBlanc
- In:
International journal of nonprofit & voluntary sector …
18
(
2013
)
3
,
pp. 216-230
Persistent link: https://www.econbiz.de/10010388217
Saved in:
9
Who are we? : the impacts of anthropomorphism and the humanization of nonprofits on brand personality
Stinnett, Rachel C.
;
Hardy, Eva E.
;
Waters, Richard D.
- In:
International review on public and non-profit marketing
10
(
2013
)
1
,
pp. 31-48
Persistent link: https://www.econbiz.de/10009728490
Saved in:
10
How we make donors feel : the relationship between premium benefit level and donor identity esteem
Sargeant, Adrian
;
Shang, Jen
- In:
International journal of nonprofit & voluntary sector …
17
(
2012
)
3
,
pp. 157-171
Persistent link: https://www.econbiz.de/10009778685
Saved in:
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