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person:"Brettel, Malte"
~person:"Balmer, John M.T."
~person:"Gonzalez-Padron, Tracy L."
~subject:"Corporate social responsibility"
~subject:"Germany"
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Search: subject_exact:"Marketing management"
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Corporate social responsibility
Germany
Marketing management
28
Marketingmanagement
28
Firm performance
7
Unternehmenserfolg
7
Business start-up
6
Corporate culture
6
Corporate reputation
6
Firmenimage
6
Marketing
6
Unternehmensgründung
6
Unternehmenskultur
6
Brand architecture
5
Brand management
5
Corporate Social Responsibility
5
Deutschland
5
Markenarchitektur
5
Markenführung
5
Public relations
4
Öffentlichkeitsarbeit
4
Corporate brand
3
Corporate identity
3
Strategic management
3
Strategisches Management
3
Thailand
3
USA
3
United States
3
Comparison
2
Competitive advantage
2
Corporate brand identification
2
Corporate brand orientation
2
Corporate communication
2
Corporate image
2
E-commerce
2
Electronic Commerce
2
Entrepreneurship
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Internet marketing
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German
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Brettel, Malte
Balmer, John M.T.
Gonzalez-Padron, Tracy L.
Bruhn, Manfred
36
Meffert, Heribert
30
Kuß, Alfred
21
Tomczak, Torsten
18
Homburg, Christian
14
Kleinaltenkamp, Michael
13
Reinecke, Sven
13
Backhaus, Klaus
12
Bauer, Hans H.
12
Diller, Hermann
12
Kirchgeorg, Manfred
12
Fritz, Wolfgang
11
Wiedmann, Klaus-Peter
11
Runia, Peter
10
Esch, Franz-Rudolf
9
Kreutzer, Ralf T.
9
Ahlert, Dieter
8
Berndt, Ralph
8
Drees, Norbert
8
Fantapié Altobelli, Claudia
8
Smith, N. Craig
8
Albers, Sönke
7
Burmann, Christoph
6
Geyer, Olaf
6
Meissner, Hans Günther
6
Pepels, Werner
6
Sander, Matthias
6
Spiller, Achim
6
Thewißen, Christian
6
Wahl, Frank
6
Benkenstein, Martin
5
Dietrich, Martin
5
Engelen, Andreas
5
Ferrell, Odies C.
5
Gardini, Marco A.
5
Hermanns, Arnold
5
Herrmann, Andreas
5
Kaapke, Andreas
5
Kay, Rosemarie
5
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Journal of business research : JBR
3
Die Betriebswirtschaft : DBW
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
Journal of business economics : JBE
1
Journal of international marketing
1
Journal of strategic marketing
1
Journal of the Academy of Marketing Science
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
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ECONIS (ZBW)
10
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1
Quo vadis corporate marketing?
Podnar, Klement
;
Balmer, John M.T.
- In:
Journal of business research : JBR
134
(
2021
),
pp. 642-646
Persistent link: https://www.econbiz.de/10012643939
Saved in:
2
Corporate brand orientation : identity, internal images, and corporate identification matters
Balmer, John M.T.
;
Podnar, Klement
- In:
Journal of business research : JBR
134
(
2021
),
pp. 729-737
Persistent link: https://www.econbiz.de/10012643961
Saved in:
3
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
4
Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
Saved in:
5
The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities
Chabowski, Brian R.
;
Mena, Jeannette A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10008909608
Saved in:
6
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
7
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
8
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
9
Determinanten und Effekte der Marktorientierung : eine Analyse nicht-linearer Zusammenhänge
Engelen, Andreas
;
Brettel, Malte
- In:
Die Betriebswirtschaft : DBW
69
(
2009
)
6
,
pp. 717-739
Persistent link: https://www.econbiz.de/10003908257
Saved in:
10
Antecedents of market orientation: a cross-cultural comparison
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
Journal of international marketing
16
(
2008
)
2
,
pp. 84-119
Persistent link: https://www.econbiz.de/10003735800
Saved in:
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