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person:"Brettel, Malte"
~person:"Gonzalez-Padron, Tracy L."
~subject:"Corporate social responsibility"
~subject:"Unternehmenserfolg"
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Corporate social responsibility
Unternehmenserfolg
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Brettel, Malte
Gonzalez-Padron, Tracy L.
Laukkanen, Tommi
8
Morgan, Neil A.
8
Smith, N. Craig
8
O'Cass, Aron
7
Thurasamy Ramayah
6
Adeola, Ogechi
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Bodlaj, Mateja
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Boso, Nathaniel
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Didonet, Simone Regina
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Ferrell, Odies C.
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Hinson, Robert
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Hirvonen, Saku
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Hult, G. Tomas M.
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Liu, Gordon
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Mahmoud, Mahmoud Abdulai
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Mohammad Falahat
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Morgan, Robert
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Ngo, Liem Viet
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Parnell, John A.
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Rahman, Zillur
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Reijonen, Helen
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Waßmann, Jan
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Agyapong, Ahmed
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Bhattacharya, C. B.
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Blankson, Charles
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Cadogan, John W.
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Crick, Dave
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Engelen, Andreas
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Frösén, Johanna
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Gnizy, Itzhak
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Hua, Zhongsheng
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Jaakkola, Matti
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Javalgi, Rajshekhar G.
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Johnson, Jean L.
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Ke, Weiling
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Khan, Huda
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Entrepreneurial marketing
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Gabler Edition Wissenschaft / Entrepreneurship
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International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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1
Nonlinear and dynamic effects of responsive and proactive market orientation : a longitudinal investigation
Jaeger, Nikolai A.
;
Zacharias, Nicolas A.
;
Brettel, Malte
- In:
International journal of research in marketing : IJRM ; …
33
(
2016
)
4
,
pp. 767-779
Persistent link: https://www.econbiz.de/10011634058
Saved in:
2
Competition-motivated corporate social responsibility
Kemper, Jan
;
Schilke, Oliver
;
Reimann, Martin
;
Wang, Xuyi
; …
- In:
Journal of business research : JBR
66
(
2013
)
10
,
pp. 1954-1963
Persistent link: https://www.econbiz.de/10009772319
Saved in:
3
Alignment of market orientation and innovation as a success factor : a five-country study
Brettel, Malte
;
Oswald, Monika
;
Flatten, Tessa
- In:
Technology analysis & strategic management
24
(
2012
)
2
,
pp. 151-165
Persistent link: https://www.econbiz.de/10009710080
Saved in:
4
The structure of sustainability research in marketing, 1958 - 2008 : a basis for future research opportunities
Chabowski, Brian R.
;
Mena, Jeannette A.
; …
- In:
Journal of the Academy of Marketing Science
39
(
2011
)
1
,
pp. 55-70
Persistent link: https://www.econbiz.de/10008909608
Saved in:
5
What is the "right" market orientation for new entrepreneurial ventures? : a five-country study
Brettel, Malte
;
Engelen, Andreas
;
Oswald, Monika
- In:
Entrepreneurial marketing
,
(pp. 83-109)
.
2011
Persistent link: https://www.econbiz.de/10009379616
Saved in:
6
Stakeholder orientation : development and testing of a framework for socially responsible marketing
Maignan, Isabelle
;
Gonzalez-Padron, Tracy L.
;
Hult, G. …
- In:
Journal of strategic marketing
19
(
2011
)
4
,
pp. 313-338
Persistent link: https://www.econbiz.de/10009296547
Saved in:
7
Die Wirkung von operativen Marketing-Mix-Fähigkeiten auf den Unternehmenserfolg : ein 4-Länder-Vergleich
Engelen, Andreas
;
Kemper, Jan
;
Brettel, Malte
- In:
Schmalenbachs Zeitschrift für betriebswirtschaftliche …
62
(
2010
)
7
,
pp. 710-743
Persistent link: https://www.econbiz.de/10008696363
Saved in:
8
Market orientation in emerging firms : towards a more rigorous understanding of entrepreneurial marketing
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
; …
- In:
International journal of e-entrepreneurship and …
1
(
2010
)
4
,
pp. 1-21
Persistent link: https://www.econbiz.de/10009007800
Saved in:
9
Der Einfluss nationaler Kultur auf Stellhebel und Wirkung der Marktorientierung in deutschen und thailändischen jungen Unternehmen
Brettel, Malte
;
Engelen, Andreas
;
Heinemann, Florian
- In:
Journal of business economics : JBE
79
(
2009
)
1
,
pp. 59-92
Persistent link: https://www.econbiz.de/10003794251
Saved in:
10
Marketing-Controlling junger Wachstumsunternehmen : eine Fallstudienanalyse mit Internet-Unternehmen
Wufka, Carolin Sylvia
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003480574
Saved in:
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