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person:"Brettel, Malte"
~person:"Lindgreen, Adam"
~person:"Palmatier, Robert W."
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Case study"
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Search: subject_exact:"Marketing management"
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Marketingmanagement
44
Marketing management
43
Beziehungsmarketing
9
Relationship marketing
9
Firm performance
8
B-to-B-Marketing
7
Business-to-business marketing
7
Marketing
7
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7
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Virales Marketing
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relationship marketing
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Aufsatz in Zeitschrift
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Brettel, Malte
Lindgreen, Adam
Palmatier, Robert W.
Kumar, V.
26
Vrontis, Demetris
26
O'Cass, Aron
23
Melewar, T. C.
21
Homburg, Christian
19
Balmer, John M. T.
18
Morgan, Neil A.
18
Calantone, Roger J.
16
Gilmore, Audrey
16
Kitchen, Philip J.
16
Pitt, Leyland F.
16
Yan, Ruiliang
16
Di Benedetto, C. Anthony
15
Bruhn, Manfred
14
Foroudi, Pantea
14
Hunt, Shelby D.
14
Thrassou, Alkis
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Gierl, Heribert
13
Morgan, Robert
13
Varadarajan, Rajan
13
Hult, G. Tomas M.
12
Ko, Eunju
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Ngo, Liem Viet
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Schultz, Don E.
12
Sheth, Jagdish N.
12
Singh, Ramendra
12
Albers, Sönke
11
Bauer, Hans H.
11
Blankson, Charles
11
Dekimpe, Marnik G.
11
Laukkanen, Tommi
11
Pauwels, Koen
11
Piercy, Nigel
11
Terho, Harri
11
Dibb, Sally
10
Herrmann, Andreas
10
O'Dwyer, Michele
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Industrial marketing management : the international journal for industrial and high-tech firms
9
Journal of international marketing
4
Journal of the Academy of Marketing Science
4
Journal of marketing
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of marketing management : MM
2
The journal of business & industrial marketing
2
AMS review : official publication of the Academy of Marketing Science
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1
Die Betriebswirtschaft : DBW
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European management journal
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Gabler Edition Wissenschaft / Entrepreneurship
1
International journal of e-entrepreneurship and innovation : IJEEI ; an official publication of the Information Resources Management Association
1
Journal of business economics : JBE
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of strategic marketing
1
MSI reports : working paper series
1
Market orientation : transforming food and agribusiness around the customer
1
Marketing letters : a journal of research in marketing
1
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
1
Technology analysis & strategic management
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ECONIS (ZBW)
44
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1
Customer engagement in international markets
Steinhoff, Lena
;
Liu, Juanyi
;
Li, Xiaoling
;
Palmatier, …
- In:
Journal of international marketing
31
(
2023
)
1
,
pp. 1-31
Persistent link: https://www.econbiz.de/10014233447
Saved in:
2
Editorial: best business-to-business marketing management Ph.D. thesis 2023
Lindgreen, Adam
;
Di Benedetto, C. Anthony
- In:
Industrial marketing management : the international …
113
(
2023
),
pp. A3
Persistent link: https://www.econbiz.de/10014433579
Saved in:
3
Online influencer marketing
Leung, Fine F.
;
Gu, Flora Fang
;
Palmatier, Robert W.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 226-251
Persistent link: https://www.econbiz.de/10012819752
Saved in:
4
Influencer marketing effectiveness
Leung, Fine F.
;
Gu, Flora Fang
;
Li, Yiwei
;
Zhang, …
- In:
Journal of marketing
86
(
2022
)
6
,
pp. 93-115
Persistent link: https://www.econbiz.de/10013438832
Saved in:
5
A theory of multiformat communication : mechanisms, dynamics, and strategies
Moffett, Jordan W.
;
Folse, Judith Anne Garretson
; …
- In:
Journal of the Academy of Marketing Science
49
(
2021
)
3
,
pp. 441-461
Persistent link: https://www.econbiz.de/10012548048
Saved in:
6
Digital orientation : conceptualization and operationalization of a new strategic orientation
Kindermann, Bastian
;
Beutel, Sebastian
;
Garcia de …
- In:
European management journal
39
(
2021
)
5
,
pp. 645-657
Persistent link: https://www.econbiz.de/10013198101
Saved in:
7
Editorial: qualitative research in business marketing management
Lindgreen, Adam
;
Di Benedetto, C. Anthony
;
Thornton, …
- In:
Industrial marketing management : the international …
98
(
2021
),
pp. A1-A9
Persistent link: https://www.econbiz.de/10013206341
Saved in:
8
Editorial: introducing interdisciplinary research in Industrial Marketing Management
Markovic, Stefan
;
Jaakkola, Elina
;
Lindgreen, Adam
;
Di …
- In:
Industrial marketing management : the international …
93
(
2021
),
pp. A1-A3
Persistent link: https://www.econbiz.de/10012501889
Saved in:
9
Toward a theory of outside-in marketing : past, present, and future
Quach, Sara
;
Thaichon, Park
;
Lee, Ju-Yeon
;
Weaven, Scott
; …
- In:
Industrial marketing management : the international …
89
(
2020
),
pp. 107-128
Persistent link: https://www.econbiz.de/10012289370
Saved in:
10
Commentaries on the citation classics in Industrial Marketing Management
Di Benedetto, C. Anthony
;
Lindgreen, Adam
- In:
Industrial marketing management : the international …
79
(
2019
),
pp. 1-2
Persistent link: https://www.econbiz.de/10012064148
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