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person:"Brittain, Amanda J."
~person:"Bechtold, Stefan"
~person:"Sigala, Marianna"
~type_genre:"Aufsatz in Zeitschrift"
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Brittain, Amanda J.
Bechtold, Stefan
Sigala, Marianna
Mkono, Muchazondida
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Regulatory spillovers and data governance : evidence from the GDPR
Peukert, Christian
;
Bechtold, Stefan
;
Batikas, Michail
; …
- In:
Marketing science
41
(
2022
)
4
,
pp. 318-340
Persistent link: https://www.econbiz.de/10013363996
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2
Social networks and customer involvement in new service development (NSD) : the case of www.mystarbucksidea.com
Sigala, Marianna
- In:
International journal of contemporary hospitality management
24
(
2012
)
7
,
pp. 966-990
Persistent link: https://www.econbiz.de/10009666533
Saved in:
3
"Doing the duck" : negotiating the resistant-consumer identity
Fernandez, Karen V.
;
Brittain, Amanda J.
;
Bennett, Sandra D.
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1779-1788
Persistent link: https://www.econbiz.de/10009539429
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