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person:"Brorsen, B. Wade"
~person:"Homburg, Christian"
~person:"Kirchgeorg, Manfred"
~person:"Sheth, Jagdish N."
~subject:"USA"
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Brorsen, B. Wade
Homburg, Christian
Kirchgeorg, Manfred
Sheth, Jagdish N.
Kotler, Philip
19
Hartley, Robert F.
7
Lakdawalla, Darius
6
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6
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6
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Does marketing need reform? : fresh perspectives on the future
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Legends in marketing
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Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
2
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
3
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2009
Persistent link: https://www.econbiz.de/10003836642
Saved in:
4
Implications of the revised definition of marketing : from exchange to value creation
Sheth, Jagdish N.
;
Uslay, Can
- In:
Journal of public policy & marketing : JPP & M ; an …
26
(
2007
)
2
,
pp. 302-307
Persistent link: https://www.econbiz.de/10003673040
Saved in:
5
The image of marketing
Sheth, Jagdish N.
;
Sisodia, Rajendra
;
Barbulescu, Adina
- In:
Does marketing need reform? : fresh perspectives on the …
,
(pp. 26-36)
.
2006
Persistent link: https://www.econbiz.de/10003429912
Saved in:
6
Effects of reduced government deficiency payments on post-harvest wheat marketing strategies
Adam, Brian D.
;
Betts, Steven
;
Brorsen, B. Wade
- In:
The journal of futures markets
20
(
2000
)
3
,
pp. 243-263
Persistent link: https://www.econbiz.de/10001485239
Saved in:
7
Should marketing be cross-functional? : conceptual development and international empirical evidence
Krohmer, Harley
;
Homburg, Christian
;
Workman, John P.
-
2000
Persistent link: https://www.econbiz.de/10004817996
Saved in:
8
Marketing organization : a holistic framework of dimensions and determinants
Workman, John P.
;
Homburg, Christian
;
Gruner, Kjell E.
-
1997
Persistent link: https://www.econbiz.de/10001439252
Saved in:
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