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person:"Brorsen, B. Wade"
~person:"Homburg, Christian"
~person:"Sheth, Jagdish N."
~subject:"Konsumentenverhalten"
~subject:"United States"
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Konsumentenverhalten
United States
Marketing
142
Marketingmanagement
21
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18
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18
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18
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Brorsen, B. Wade
Homburg, Christian
Sheth, Jagdish N.
Kotler, Philip
19
Wiedmann, Klaus-Peter
11
Hartley, Robert F.
7
Maclaran, Pauline
7
Parsons, Elizabeth
7
Zaltman, Gerald
7
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6
Dholakia, Nikhilesh
6
Keller, Kevin Lane
6
Layton, Roger A.
6
Lim, Weng Marc
6
Malshe, Avinash
6
Perreault, William D.
6
Rutschmann, Marc
6
Sandıkçı, Özlem
6
Tadajewski, Mark
6
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Armstrong, Gary
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Belk, Russell W.
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Bosah, Genevieve
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Lakdawalla, Darius
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Saren, Michael
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Schiffman, Leon G.
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Vrontis, Demetris
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4
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Legends in consumer behavior
4
Legends in marketing
4
Die Unternehmung : Swiss journal of business research and practice ; Organ der Schweizerischen Gesellschaft für Betriebswirtschaft (SGB)
1
Does marketing need reform? : fresh perspectives on the future
1
Handbook of relationship marketing
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of macromarketing
1
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
1
Journal of the Academy of Marketing Science
1
Marketing strategy organization and implementation
1
The journal of futures markets
1
Wissenschaftliche Schriftenreihe des Zentrums für Marktorientierte Unternehmensführung (ZMU)
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ECONIS (ZBW)
18
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1
Sustainable marketing : market-driving, not market-driven
Sheth, Jagdish N.
;
Parvatiyar, Atul
- In:
Journal of macromarketing
41
(
2021
)
1
,
pp. 150-165
Persistent link: https://www.econbiz.de/10012485425
Saved in:
2
Legends in marketing: Gerald Zaltman
Zaltman, Gerald
-
2018
Volume 1. Planned social change and the diffusion of innovation -- Volume 2. Zaltman metaphor elicitation technique -- Volume 3. Consumer behavior research -- Volume 4. Marketing management -- Volume 5. Marketing theory
Persistent link: https://www.econbiz.de/10011801704
Saved in:
3
Consumer behavior research
Zaltman, Gerald
;
Barabba, Vincent P.
;
Johnston, Wesley J.
; …
-
2018
Persistent link: https://www.econbiz.de/10011900008
Saved in:
4
Customer experience management : toward implementing an evolving marketing concept
Homburg, Christian
;
Jozic, Danijel
;
Kuehnl, Christina
- In:
Journal of the Academy of Marketing Science
45
(
2017
)
3
,
pp. 377-401
Persistent link: https://www.econbiz.de/10011684998
Saved in:
5
The contingent roles of R&D-sales versus R&D-marketing cooperation in new-product development of business-to-business firms
Homburg, Christian
;
Alavi, Sascha
;
Rajab, Thomas
; …
- In:
International journal of research in marketing : IJRM ; …
34
(
2017
)
1
,
pp. 212-230
Persistent link: https://www.econbiz.de/10011671985
Saved in:
6
Consumer information processing : marketing applications
Bettman, James R.
;
Keller, Kevin Lane
;
John, Deborah Roedder
-
2016
Persistent link: https://www.econbiz.de/10011446058
Saved in:
7
Macromarketing applications, Part II: marketing versus consumer research
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505780
Saved in:
8
Macromarketing applications, Part I: ethical concerns, social issues, and animal companions
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505794
Saved in:
9
Marketing applications : branding, communications, and strategy
Holbrook, Morris B.
-
2015
Persistent link: https://www.econbiz.de/10010505798
Saved in:
10
Visioning the future
Sheth, Jagdish N.
-
2010
Persistent link: https://www.econbiz.de/10003969726
Saved in:
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