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person:"Brown, Susan A."
~person:"Akram, Umair"
~person:"Joshi, Himanshu"
~subject:"Online-Marketing"
~type:"article"
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Online-Marketing
Innovation adoption
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Brown, Susan A.
Akram, Umair
Joshi, Himanshu
Wirtz, Bernd W.
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Alamanos, Eleftherios
2
Alarcón-del-Amo, María-del-Carmen
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Au, Norman
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International journal of information systems and change management : IJISCM
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Journal of retailing and consumer services
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ECONIS (ZBW)
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Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Fülöp, Melinda Timea
;
Topor, Dan Ioan
;
Căpuşneanu, …
- In:
Eastern European economics : EEE
61
(
2023
)
5
,
pp. 591-613
Persistent link: https://www.econbiz.de/10014339251
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2
Feeling hungry? : let's order through mobile! : examining the fast food mobile commerce in China
Akram, Umair
;
Ansari, Aisha Rehman
;
Fu, Guoqun
;
Junaid, …
- In:
Journal of retailing and consumer services
56
(
2020
),
pp. 1-11
Persistent link: https://www.econbiz.de/10012389983
Saved in:
3
How non-economic motivations affect electronic word-of-mouth : evidence from Chinese social media
Sohaib, Muhammad
;
Peng, Hui
;
Akram, Umair
;
Akram, Zubair
; …
- In:
International journal of information systems and change …
10
(
2018
)
4
,
pp. 311-332
Persistent link: https://www.econbiz.de/10012027586
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