Utilitarian and hedonic motivation in e-commerce online purchasing intentions
Year of publication: |
2023
|
---|---|
Authors: | Fülöp, Melinda Timea ; Topor, Dan Ioan ; Căpuşneanu, Sorinel ; Ionescu, Constantin Aurelian ; Akram, Umair |
Published in: |
Eastern European economics : EEE. - Abingdon, Oxon : Routledge, Taylor & Francis, ISSN 1557-9298, ZDB-ID 2051894-8. - Vol. 61.2023, 5, p. 591-613
|
Subject: | Digitalization | E-commerce | Online sales | Purchasing intention | TAM | Online-Handel | Online retailing | Electronic Commerce | Konsumentenverhalten | Consumer behaviour | Innovationsakzeptanz | Innovation adoption | Online-Marketing | Internet marketing | Kaufmotiv | Consumer motivation |
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