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person:"Cai, Gangshu"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Zhang, Jie"
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Cai, Gangshu
Zhang, Jie
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Production and operations management : an international journal of the Production and Operations Management Society
3
International journal of production economics
2
Journal of retailing
2
European journal of operational research : EJOR
1
Harvard Business School Marketing Unit Working Paper
1
Journal of strategic marketing
1
Journal of the Operational Research Society : OR
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Manufacturing & service operations management : M & SOM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Omega
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Omega : the international journal of management science
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Production and operations management : the flagship research journal of the Production and Operations Management Society
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Tuck School of Business working paper / Tuck School of Business at Dartmouth
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Crafting integrated multichannel retailing strategies
Zhang, Jie
;
Farris, Paul W.
;
Irvin, John W.
;
Kushwaha, Tarun
- In:
Journal of interactive marketing : a quarterly …
24
(
2010
)
2
,
pp. 168-180
Persistent link: https://www.econbiz.de/10003987346
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