Crafting integrated multichannel retailing strategies
Jie Zhang; Paul W. Farris; John W. Irvin; Tarun Kushwaha; Thomas J. Steenburgh ...
| Year of publication: |
2010
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|---|---|
| Authors: | Zhang, Jie ; Farris, Paul W. ; Irvin, John W. ; Kushwaha, Tarun ; Steenburgh, Thomas J. |
| Published in: |
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation. - Thousand Oaks, CA : SAGE Publishing, ISSN 1094-9968, ZDB-ID 1424950-9. - Vol. 24.2010, 2, p. 168-180
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| Subject: | Einzelhandel | Retail trade | Vertriebsweg | Distribution channel | Marketingmanagement | Marketing management | Synergie | Synergy |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10003987346