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person:"Campo, Katia"
~person:"Grewal, Dhruv"
~person:"Wagner, Udo"
~subject:"Beziehungsmarketing"
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Beziehungsmarketing
Ladengestaltung
25
Store design
25
Consumer behaviour
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Campo, Katia
Grewal, Dhruv
Wagner, Udo
Alexander, Bethan
2
Bonfanti, Angelo
2
Capriello, Antonella
2
Ertekin, Necati
2
Riboldazzi, Sabina
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Journal of retailing
2
Handbook of research on customer engagement
1
Marketing : ZFP ; journal of research and management
1
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
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1
Leveraging in-store sechnology and AI : increasing customer and employee efficiency and enhancing their experiences
Grewal, Dhruv
;
Benoit, Sabine
;
Noble, Stephanie M.
; …
- In:
Journal of retailing
99
(
2023
)
4
,
pp. 487-504
Persistent link: https://www.econbiz.de/10014465640
Saved in:
2
The DAST framework for retail atmospherics : the impact of in- and out-of-store retail journey touchpoints on the customer experience
Roggeveen, Anne L.
;
Grewal, Dhruv
;
Schweiger, Elisa B.
- In:
Journal of retailing
96
(
2020
)
1
,
pp. 128-137
Persistent link: https://www.econbiz.de/10012295813
Saved in:
3
How in-store retail and service atmosphere create customer engagement
Schweiger, Elisa B.
;
Roggeveen, Anne L.
;
Grewal, Dhruv
; …
- In:
Handbook of research on customer engagement
,
(pp. 126-163)
.
2019
Persistent link: https://www.econbiz.de/10013163365
Saved in:
4
Happy grocery shopper : the creation of positive emotions through affective digital signage content
Garaus, Marion
;
Wagner, Udo
;
Manzinger, Sandra
- In:
Technological forecasting & social change : an …
124
(
2017
),
pp. 295-305
Persistent link: https://www.econbiz.de/10011899414
Saved in:
5
The influence of shopping carts on customer behavior in grocery stores
Wagner, Udo
;
Ebster, Claus
;
Eske, Ulrike
;
Weitzl, Wolfgang
- In:
Marketing : ZFP ; journal of research and management
36
(
2014
)
3
,
pp. 165-175
Persistent link: https://www.econbiz.de/10010394618
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