How in-store retail and service atmosphere create customer engagement
Elisa B. Schweiger, Anne L. Roggeveen, Dhruv Grewal and Nancy M. Puccinelli
| Year of publication: |
2019
|
|---|---|
| Authors: | Schweiger, Elisa B. ; Roggeveen, Anne L. ; Grewal, Dhruv ; Puccinelli, Nancy M. |
| Published in: |
Handbook of research on customer engagement. - Cheltenham, UK : Edward Elgar Publishing, ISBN 978-1-78811-489-9. - 2019, p. 126-163
|
| Subject: | Beziehungsmarketing | Relationship marketing | Einzelhandel | Retail trade | Ladengestaltung | Store design | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz im Buch ; Book section |
| Language: | English |
| Other identifiers: | 10.4337/9781788114899.00013 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10013163365