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person:"Casais, Beatriz"
~person:"Chan, Kara"
~person:"Pradhan, Debasis"
~subject:"Werbewirkung"
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Search: subject_exact:"Celebrity endorsement"
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Werbewirkung
Celebrity endorsement
11
Celebrity-Werbung
10
Advertising effects
9
Brand image
5
Markenimage
5
Consumer behaviour
4
Konsumentenverhalten
4
Advertising
3
Brand management
3
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Bibliometric review
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1
Brand
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Brand personality
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Brand purchase intention
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Celebrity
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Celebrity credibility
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Celebrity endorsement effectiveness
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Communication effects
1
Credibility
1
Destination attachment
1
Destination management
1
Destination marketing
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Destinationsmanagement
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Casais, Beatriz
Chan, Kara
Pradhan, Debasis
Roy, Subhadip
14
Erfgen, Carsten
6
Huber, Frank
6
Arora, Nilesh
5
Jain, Varsha
5
Ilicic, Jasmina
4
Meyer, Frederik
4
Sattler, Henrik
4
Schimmelpfennig, Christian
4
Abirami, U.
3
Banerjee, Neelotpaul
3
Bauer, Brittney C.
3
Bergkvist, Lars
3
Brandes, Leif
3
Carlson, Brad D.
3
Carrillat, François A.
3
Dwivedi, Abhishek
3
Ho, Thong
3
Johnson, Lester W.
3
Kaur Ghuman, Mandeep
3
Krishnan, Jayasree
3
Mann, Bikram Jit Singh
3
McDonald, Robert E.
3
Mishrab, Aditya Shankar
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Nüesch, Stephan
3
Parmar, Yadvinder
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Parsad, Chandan
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Prashar, Sanjeev
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Singh, Ramendra Pratap
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Um, Nam-Hyun
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Usman, Osly
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Agnihotri, Arpita
2
Al-Awadhi, Reem
2
Alpízar R., Francisco
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Ambroise, Laure
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Astous, Alain d'
2
Bailey, Ainsworth Anthony
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Journal of marketing communications
2
International review on public and non-profit marketing
1
Journal of business research : JBR
1
Journal of destination marketing & management
1
Journal of promotion management : innovations in planning and applied research
1
Marketing intelligence & planning
1
Strategic corporate communication in the digital age
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Young consumers : insight and ideas for responsible marketers
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ECONIS (ZBW)
9
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1
From a relational approach : the persuasiveness of advertisements endorsed by celebrities and online influencers
Fan, Fei
;
Chan, Kara
- In:
Journal of promotion management : innovations in …
29
(
2023
)
5
,
pp. 735-757
Persistent link: https://www.econbiz.de/10014287742
Saved in:
2
Influence of celebrity, destination and tourist personality on destination attachment and revisit intention : Moderating roles of endorsement embeddedness, destination crowding and...
Pradhan, Debasis
;
Moharana, Tapas Ranjan
;
Malik, Garima
- In:
Journal of destination marketing & management
27
(
2023
),
pp. 1-19
Persistent link: https://www.econbiz.de/10014285166
Saved in:
3
Perception of advertisements with celebrity endorsement among mature consumers
Chan, Kara
;
Fan, Fei
- In:
Journal of marketing communications
28
(
2022
)
2
,
pp. 115-131
Persistent link: https://www.econbiz.de/10012872747
Saved in:
4
The effect of macro celebrity and micro influencer endorsements on consumer-brand engagement on Instagram
Marques, Inês Rios
;
Casais, Beatriz
;
Camilleri, Mark …
- In:
Strategic corporate communication in the digital age
,
(pp. 131-143)
.
2021
Persistent link: https://www.econbiz.de/10012491518
Saved in:
5
Forty-five years of celebrity credibility and endorsement literature : review and learnings
Halder, Deepa
;
Pradhan, Debasis
;
Chaudhuri, Himadri Roy
- In:
Journal of business research : JBR
125
(
2021
),
pp. 397-415
Persistent link: https://www.econbiz.de/10012494108
Saved in:
6
An exploratory study on perception of celebrity endorsement in public services advertising
Chan, Kara
;
Zhang, Ting
- In:
International review on public and non-profit marketing
16
(
2019
)
2/4
,
pp. 195-209
Persistent link: https://www.econbiz.de/10012129598
Saved in:
7
One step deeper : gender and congruity in celebrity endorsement
Pradhan, Debasis
;
Kapoor, Vikram
;
Moharana, Tapas Ranjan
- In:
Marketing intelligence & planning
35
(
2017
)
6
,
pp. 774-788
Persistent link: https://www.econbiz.de/10011797976
Saved in:
8
Celebrity endorsement : how celebrity-brand-user personality congruence affects brand attitude and purchase intention
Pradhan, Debasis
;
Duraipandian, Israel
;
Sethi, Dhruv
- In:
Journal of marketing communications
22
(
2016
)
5
,
pp. 456-473
Persistent link: https://www.econbiz.de/10011613191
Saved in:
9
Impact of celebrity endorsement in advertising on brand image among Chinese adolescents
Chan, Kara
;
Ng, Yu Leung
;
Luk, Edwin K.
- In:
Young consumers : insight and ideas for responsible …
14
(
2013
)
2
,
pp. 167-179
Persistent link: https://www.econbiz.de/10009768444
Saved in:
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