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person:"Cavicchi, Alessio"
~person:"Brakus, J. Joško"
~person:"Wrobel, Alexander"
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Event marketing
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Cavicchi, Alessio
Brakus, J. Joško
Wrobel, Alexander
Zanger, Cornelia
32
Drengner, Jan
25
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17
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12
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Food and wine events in Europe : a stakeholder approach
3
Praxisorientiertes Eventmanagement : Events erfolgreich planen, umsetzen und bewerten
3
Journal of business research : JBR
2
Events und Sport : Stand und Perspektiven der Eventforschung
1
Handbook on brand and experience management
1
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
1
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ECONIS (ZBW)
13
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1
Avoiding the brand for me, us, or them? : consumer reactions to negative brand events
Gerrath, Maximilian H. E. E.
;
Brakus, J. Joško
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534264
Saved in:
2
From experiential psychology to consumer experience
Schmitt, Bernd
;
Brakus, J. Joško
;
Zarantonello, Lia
- In:
Journal of consumer psychology : JCP : the official …
25
(
2015
)
1
,
pp. 166-171
Persistent link: https://www.econbiz.de/10010485534
Saved in:
3
Food and wine events in Europe : a stakeholder approach
Cavicchi, Alessio
(
ed.
);
Santini, Cristina
(
contributor
)
-
2014
Persistent link: https://www.econbiz.de/10010355491
Saved in:
4
Experiential product attributes and preferences for new products : the role of processing fluency
Brakus, J. Joško
;
Schmitt, Bernd
;
Zhang, Shi
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2291-2298
Persistent link: https://www.econbiz.de/10010401994
Saved in:
5
Conclusions: issues still left on the "table"
Santini, Cristina
;
Cavicchi, Alessio
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 224-229)
.
2014
Persistent link: https://www.econbiz.de/10010367423
Saved in:
6
The drink driving dilemma in connection with food and wine events
Stöckl, Albert
;
Lick, Erhard
;
Cavicchi, Alessio
; …
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 213-223)
.
2014
Persistent link: https://www.econbiz.de/10010367425
Saved in:
7
The importance of a stakeholder approach to investigate (and plan) food and wine events : research issues from a European perspective
Santini, Cristina
;
Cavicchi, Alessio
- In:
Food and wine events in Europe : a stakeholder approach
,
(pp. 3-14)
.
2014
Persistent link: https://www.econbiz.de/10010367468
Saved in:
8
Eventpsychologie : Psychologie bei Events nutzen
Wrobel, Alexander
;
Winnen, Lothar
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 375-395)
.
2014
Persistent link: https://www.econbiz.de/10010469802
Saved in:
9
Sicherheit auf öffentlichen Tanzveranstaltungen : Ergebnisse einer explorativen Studie zur Sicherheit auf kleinen bis mittleren Tanzveranstaltungen
Winnen, Lothar
;
Wrobel, Alexander
;
Malkus, Jens
; …
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 255-278)
.
2014
Persistent link: https://www.econbiz.de/10010469816
Saved in:
10
Eventevaluation : Event-Controlling mit Facebook Fan-Seiten ; eine quantitative Analyse anhand eines Praxisbeispiels
Winnen, Lothar
;
Wrobel, Alexander
;
Colley, Marcel
- In:
Praxisorientiertes Eventmanagement : Events erfolgreich …
,
(pp. 167-186)
.
2014
Persistent link: https://www.econbiz.de/10010469972
Saved in:
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