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person:"Chandon, Pierre"
~person:"Chevalier, Judith A."
~person:"Görtz, Gunnar"
~type:"article"
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Sales promotion
5
Verkaufsförderung
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2011
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Bewertung
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Data envelopment analysis
1
Data-Envelopment-Analyse
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Deutschland
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Chandon, Pierre
Chevalier, Judith A.
Görtz, Gunnar
Gedenk, Karen
11
Ailawadi, Kusum L.
8
Malik, Garima
8
Neslin, Scott A.
8
Sinitsyn, Maxim
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Jain, Amit
7
Kukar-Kinney, Monika
7
Malshe, Avinash
7
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Rajagopal
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Xia, Lan
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5
Grewal, Dhruv
5
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Leeflang, Peter
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Natter, Martin
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Richards, Timothy J.
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Sivakumaran, Bharadhwaj
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Ziliani, Cristina
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Barone, Michael J.
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Barrio-García, Salvador del
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Bertini, Marco
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Bijmolt, Tammo H. A.
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Mantrala, Murali K.
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Nordfält, Jens
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Pandey, Neeraj
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Handelsforschung
1
Journal of marketing
1
Journal of marketing research : JMR
1
Marketingeffizienz : Messung und Steuerung mit der DEA - Konzept und Einsatz in der Praxis
1
The American economic review
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ECONIS (ZBW)
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1
Promotional reviews : an empirical investigation of online review manipulation
Mayzlin, Dina
;
Dover, Yaniv
;
Chevalier, Judith A.
- In:
The American economic review
104
(
2014
)
8
,
pp. 2421-2455
Persistent link: https://www.econbiz.de/10010468407
Saved in:
2
Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Journal of marketing
73
(
2009
)
6
,
pp. 1-17
Persistent link: https://www.econbiz.de/10003901067
Saved in:
3
Supersize in one dimension, downsize in three dimensions : effects of spatial dimensionality on size perceptions and preferences
Chandon, Pierre
;
Ordabayeva, Nailya
- In:
Journal of marketing research : JMR
46
(
2009
)
6
,
pp. 739-753
Persistent link: https://www.econbiz.de/10003926909
Saved in:
4
Analyse der Effizienz von Sales Promotions
Görtz, Gunnar
;
Hammerschmidt, Maik
- In:
Marketingeffizienz : Messung und Steuerung mit der DEA …
,
(pp. 205-219)
.
2006
Persistent link: https://www.econbiz.de/10003393519
Saved in:
5
Coupons als Instrument der Verkaufsförderung im Einzelhandel
Bauer, Hans H.
;
Görtz, Gunnar
- In:
Handelsforschung
17
(
2003
),
pp. 107-126
Persistent link: https://www.econbiz.de/10001728867
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