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person:"Chapleo, Chris"
~isPartOf:"The journal of brand management : an international journal"
~person:"Brömmling, Ulrich F."
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Exploring rationales for branding a university : should we be seeking to measure branding in UK universities?
Chapleo, Chris
- In:
The journal of brand management : an international journal
18
(
2010/11
)
6
,
pp. 411-422
Persistent link: https://www.econbiz.de/10009127892
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