//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Cheung, Chen-Loh"
~person:"Cruthirds, Kevin W."
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Humor"
Narrow search
Delete all filters
| 2 applied filters
Year of publication
From:
To:
Subject
All
Humor
5
USA
3
United States
3
Comparison
2
Economics
2
Economy
2
Mexico
2
Mexiko
2
Vergleich
2
Volkswirtschaft
2
Wirtschaft
2
Wirtschaftswissenschaft
2
Advertising
1
Advertising effects
1
Consumer behaviour
1
Cultural identity
1
Fernsehwerbung
1
Fragebogen
1
Konsumentenverhalten
1
Kulturelle Identität
1
Measurement
1
Messung
1
Organizational behaviour
1
Questionnaire
1
Television advertising
1
Verhalten in Organisationen
1
Werbewirkung
1
Werbung
1
more ...
less ...
Type of publication
All
Article
3
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Einführung
2
Language
All
English
3
German
2
Author
All
Cheung, Chen-Loh
Cruthirds, Kevin W.
Yoon, Hye Jin
14
Eisend, Martin
9
Schwarz, Gerhard
8
Gulas, Charles S.
7
Hakelmacher, Sebastian
7
Oikarinen, Eeva-Liisa
7
Weinberger, Marc G.
7
McGraw, A. Peter
5
Schwarz, Uta
5
Warren, Caleb
5
Gkorezis, Panagiotis
4
Hoffmann, Stefan
4
Kobel, Sarah
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Bauman, Yoram
3
Beck, Hanno
3
Crawford, Heather J.
3
Friedman, Hershey H.
3
Friedman, Linda Weiser
3
Gregory, Gary D.
3
Grégoire, Yany
3
Hatzithomas, Leonidas
3
Klein, Grady
3
Kumar, Piyush
3
Mayer, James
3
Robert, Christopher
3
Aguilar Guillén, José Víctor
2
Ayoun, Baker
2
Berger, Peter L.
2
Bernhardt, Wolfgang
2
Berthon, Pierre R.
2
Bitterly, T. Bradford
2
Blackford, Benjamin J.
2
Bonus, Holger
2
Boutsouki, Christina
2
Bouwmeester, Onno
2
Béal, Mathieu
2
Carlson, Les
2
more ...
less ...
Published in...
All
Journal of advertising research
1
Journal of business and management : JBM
1
Marketing intelligence & planning
1
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
Relevance
Date (newest first)
Date (oldest first)
1
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
2
Insights into negative humor in organizations : development of the negative humor questionnaire
Cruthirds, Kevin W.
;
Wang, Yong Jian
;
Romero, Eric J.
- In:
Journal of business and management : JBM
19
(
2014
)
3
,
pp. 7-18
Persistent link: https://www.econbiz.de/10010358907
Saved in:
3
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
Saved in:
4
Valeries Fischrestaurant oder wie Wirtschaft funktioniert
Cheung, Chen-Loh
-
2008
-
Vollst. Taschenbuchausg.
Persistent link: https://www.econbiz.de/10003591336
Saved in:
5
Valeries Fischrestaurant oder Wie Wirtschaft funktioniert
Cheung, Chen-Loh
-
2006
Persistent link: https://www.econbiz.de/10013345477
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->