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person:"Cheung, Chen-Loh"
~person:"Oikarinen, Eeva-Liisa"
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Humor
9
Advertising effects
4
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4
Internet marketing
3
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3
Personalbeschaffung
3
Recruitment
3
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2
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humour
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Cheung, Chen-Loh
Oikarinen, Eeva-Liisa
Yoon, Hye Jin
14
Eisend, Martin
9
Schwarz, Gerhard
8
Gulas, Charles S.
7
Hakelmacher, Sebastian
7
Weinberger, Marc G.
7
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5
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5
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4
Hoffmann, Stefan
4
Kobel, Sarah
4
Wang, Valerie Lynette
4
Wang, Yong Jian
4
Bauman, Yoram
3
Beck, Hanno
3
Crawford, Heather J.
3
Cruthirds, Kevin W.
3
Friedman, Hershey H.
3
Friedman, Linda Weiser
3
Gregory, Gary D.
3
Grégoire, Yany
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Hatzithomas, Leonidas
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2
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Australasian marketing journal
1
Bridging the gap between advertising academia and practice
1
Corporate reputation review : an international journal
1
International journal of innovation management
1
International journal of internet marketing and advertising : IJIMA
1
Journal of retailing and consumer services
1
The international review of retail, distribution and consumer research
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ECONIS (ZBW)
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1
Linking concepts of playfulness and well-being at work in retail sector
Alatalo, Sari
;
Oikarinen, Eeva-Liisa
;
Reiman, Arto
; …
- In:
Journal of retailing and consumer services
43
(
2018
),
pp. 226-233
Persistent link: https://www.econbiz.de/10011883206
Saved in:
2
The moderating role of congruence between humor and fun climate of the company on the effects of humor in internet job ads
Oikarinen, Eeva-Liisa
- In:
Bridging the gap between advertising academia and practice
,
(pp. 167-181)
.
2017
Persistent link: https://www.econbiz.de/10011540350
Saved in:
3
Jokes in the store and its effects on customer satisfaction
Söderlund, Magnus
;
Oikarinen, Eeva-Liisa
;
Heikka, …
- In:
The international review of retail, distribution and …
27
(
2017
)
3
,
pp. 260-283
Persistent link: https://www.econbiz.de/10011741613
Saved in:
4
Personality or skill : a qualitative study of humorous recruitment advertising campaign on social media
Oikarinen, Eeva-Liisa
;
Sinisalo, Jaakko
- In:
International journal of internet marketing and …
11
(
2017
)
1
,
pp. 22-43
Persistent link: https://www.econbiz.de/10011741667
Saved in:
5
Categorizing humorous employer brand message in a small company's online job ads
Oikarinen, Eeva-Liisa
;
Saraniemi, Saila
- In:
Corporate reputation review : an international journal
19
(
2016
)
3
,
pp. 198-218
Persistent link: https://www.econbiz.de/10011601142
Saved in:
6
The effects of humour in online recruitment advertising
Oikarinen, Eeva-Liisa
;
Söderlund, Magnus
- In:
Australasian marketing journal
24
(
2016
)
3
,
pp. 180-186
Persistent link: https://www.econbiz.de/10011596765
Saved in:
7
You are joking, right? : connecting humour types to innovative behaviour and innovation output
Hurmelinna-Laukkanen, Pia
;
Atta-Owusu, Kwadwo
; …
- In:
International journal of innovation management
20
(
2016
)
8
,
pp. 1640021-1-22
Persistent link: https://www.econbiz.de/10011656684
Saved in:
8
Valeries Fischrestaurant oder wie Wirtschaft funktioniert
Cheung, Chen-Loh
-
2008
-
Vollst. Taschenbuchausg.
Persistent link: https://www.econbiz.de/10003591336
Saved in:
9
Valeries Fischrestaurant oder Wie Wirtschaft funktioniert
Cheung, Chen-Loh
-
2006
Persistent link: https://www.econbiz.de/10013345477
Saved in:
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