Jokes in the store and its effects on customer satisfaction
Magnus Söderlund, Eeva-Liisa Oikarinen and Eija-Liisa Heikka
| Year of publication: |
June 2017
|
|---|---|
| Authors: | Söderlund, Magnus ; Oikarinen, Eeva-Liisa ; Heikka, Eija-Liisa |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 3, p. 260-283
|
| Subject: | Humor | jokes | customer satisfaction | perceived relevance | service encounters | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal ; Konferenzbeitrag ; Conference paper |
| Language: | English |
| Other identifiers: | 10.1080/09593969.2017.1314862 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011741613