Jokes in the store and its effects on customer satisfaction
Magnus Söderlund, Eeva-Liisa Oikarinen and Eija-Liisa Heikka
| Year of publication: |
June 2017
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|---|---|
| Authors: | Söderlund, Magnus ; Oikarinen, Eeva-Liisa ; Heikka, Eija-Liisa |
| Published in: |
The international review of retail, distribution and consumer research. - Abingdon : Routledge, Taylor & Francis Group, ISSN 0959-3969, ZDB-ID 1098588-8. - Vol. 27.2017, 3, p. 260-283
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| Subject: | Humor | jokes | customer satisfaction | perceived relevance | service encounters | Kundenzufriedenheit | Customer satisfaction | Konsumentenverhalten | Consumer behaviour | Dienstleistungsqualität | Service quality |