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person:"Cian, Luca"
~person:"Berghaus, Nadine"
~person:"Boatwright, Peter"
~person:"Bradlow, Eric T."
~person:"Brager, Laura"
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Search: subject_exact:"Blickverhalten"
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Visuelle Wahrnehmung
9
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4
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Cian, Luca
Berghaus, Nadine
Boatwright, Peter
Bradlow, Eric T.
Brager, Laura
Ronft, Steffen
5
Breuer, Christoph
4
Gerstenblüth, Mariana
4
Grebitus, Carola
4
Harris, Jeffrey E.
4
Rumpf, Christopher
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Schröer, Carsten
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Triunfo, Patricia
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Wedel, Michel
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2
Burke, Raymond R.
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2
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Reihe: Kundenorientierte Unternehmensführung
2
Eye Tracking in der Sport- und Veranstaltungsbranche
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
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Mannheimer Beiträge zur Betriebswirtschaftslehre
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
1
Visual marketing : from attention to action ; [outgrowth of the Visual Marketing Conference that was organized at the University of Michigan in May 2005]
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ECONIS (ZBW)
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USB Cologne (EcoSocSci)
1
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1
Optimierung der Wegeführung im Hospitality-Bereich von Sportarenen
Ronft, Steffen
;
Brager, Laura
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 39-45)
.
2019
Persistent link: https://www.econbiz.de/10011997800
Saved in:
2
Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka
;
Boatwright, Peter
;
M., Malika
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 91-106)
.
2016
Persistent link: https://www.econbiz.de/10011593191
Saved in:
3
Qualitative Ansätze in der Veranstaltungsbranche : Wahrnehmungsoptimierung mittels Eye Tracking
Brager, Laura
;
Dinkel, Michael
;
Schwan, Daniel
;
Stein, …
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10011436546
Saved in:
4
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
5
Bayesian multi-resolution spatial analysis with applications to marketing
Hui, Sam K.
;
Bradlow, Eric T.
- In:
Quantitative marketing and economics : QME
10
(
2012
)
4
,
pp. 419-452
Persistent link: https://www.econbiz.de/10009678519
Saved in:
6
A satisficing choice model
Stüttgen, Peter
;
Boatwright, Peter
;
Monroe, Robert T.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 878-899
Persistent link: https://www.econbiz.de/10009702534
Saved in:
7
Measuring the value of point-of-purchase marketing with commercial eye-tracking data
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric T.
; …
- In:
Visual marketing : from attention to action ; …
,
(pp. 224-258)
.
2008
Persistent link: https://www.econbiz.de/10009260338
Saved in:
8
Eye-Tracking im stationären Einzelhandel : eine empirische Analyse der Wahrnehmung von Kunden am Point of Purchase
Berghaus, Nadine
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003000924
Saved in:
9
Eye-Tracking im stationären Einzelhandel : eine empirische Analyse der Wahrnehmung von Kunden am Point of Purchase
Berghaus, Nadine
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004854630
Saved in:
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