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person:"Cian, Luca"
~person:"Boatwright, Peter"
~person:"Brager, Laura"
~person:"Cauberghe, Veroline"
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Cian, Luca
Boatwright, Peter
Brager, Laura
Cauberghe, Veroline
Ronft, Steffen
5
Breuer, Christoph
4
Gerstenblüth, Mariana
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Eye Tracking in der Sport- und Veranstaltungsbranche
1
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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The psychology of design : creating consumer appeal ; [an interdisciplinary conference held in May 2014 in Ann Arbor on the subject of "the Psychology of Design" ; the 33rd Annual Advertising and Consumer Psychology (ACP) Conference of the Society for Consumer Psychology]
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ECONIS (ZBW)
7
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1
To fit in or to stand out? : an eye-tracking study investigating online banner effectiveness in a media multitasking context
Beuckels, Emma
;
Hudders, Liselot
;
Cauberghe, Veroline
; …
- In:
Journal of advertising
50
(
2021
)
4
,
pp. 461-478
Persistent link: https://www.econbiz.de/10012650826
Saved in:
2
Effects of diclosing influencer marketing in videos : an eye tracking study among children in early adolescence
Reijmersdal, Eva A. van
;
Rozendaal, Esther
;
Hudders, Liselot
- In:
Journal of interactive marketing : a quarterly …
49
(
2020
),
pp. 94-106
Persistent link: https://www.econbiz.de/10012288926
Saved in:
3
Optimierung der Wegeführung im Hospitality-Bereich von Sportarenen
Ronft, Steffen
;
Brager, Laura
- In:
Eye Tracking in der Sport- und Veranstaltungsbranche
,
(pp. 39-45)
.
2019
Persistent link: https://www.econbiz.de/10011997800
Saved in:
4
Curvature from all angles : a integrative review and implications for product design
Ghoshal, Tanuka
;
Boatwright, Peter
;
M., Malika
- In:
The psychology of design : creating consumer appeal ; …
,
(pp. 91-106)
.
2016
Persistent link: https://www.econbiz.de/10011593191
Saved in:
5
Qualitative Ansätze in der Veranstaltungsbranche : Wahrnehmungsoptimierung mittels Eye Tracking
Brager, Laura
;
Dinkel, Michael
;
Schwan, Daniel
;
Stein, …
-
2015
-
1. Auflage
Persistent link: https://www.econbiz.de/10011436546
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6
A sign of things to come : behavioral change through dynamic iconography
Cian, Luca
;
Krishna, Aradhna
;
Elder, Ryan S.
- In:
Journal of consumer research : JCR ; an …
41
(
2014/15
)
6
,
pp. 1426-1446
Persistent link: https://www.econbiz.de/10010526526
Saved in:
7
A satisficing choice model
Stüttgen, Peter
;
Boatwright, Peter
;
Monroe, Robert T.
- In:
Marketing science : the marketing journal of the …
31
(
2012
)
6
,
pp. 878-899
Persistent link: https://www.econbiz.de/10009702534
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