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person:"Collart, Alba J."
~person:"Mattila, Anna S."
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject_exact:"Consumer preferences"
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Markenführung
Relationship marketing
Consumer behaviour
98
Konsumentenverhalten
98
Beziehungsmarketing
28
Customer satisfaction
24
Dienstleistungsqualität
24
Kundenzufriedenheit
24
Service quality
24
Beschwerdemanagement
17
Complaint management
17
Gastronomie
16
Restaurant industry
16
Corporate Social Responsibility
15
Corporate social responsibility
15
Emotion
12
Hotel industry
11
Hotellerie
11
Experiment
10
Preismanagement
10
Pricing strategy
10
Advertising effects
7
Gender
7
Geschlecht
7
Viral marketing
7
Virales Marketing
7
Werbewirkung
7
Kundenbindungsprogramm
6
Loyalty program
6
USA
6
United States
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Brand management
5
Customer service
5
Gastgewerbe
5
Gesundheit
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English
32
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Collart, Alba J.
Mattila, Anna S.
Han, Heesup
53
Phau, Ian
36
Bang, Nguyen
34
Hollebeek, Linda D.
34
Loureiro, Sandra Maria Correia
34
Verhoef, Peter C.
30
Huber, Frank
29
Kumar, V.
29
Melewar, T. C.
28
Ko, Eunju
27
Swoboda, Bernhard
26
Sarkar, Abhigyan
25
Usman, Osly
24
Dawes, John
23
Japutra, Arnold
22
Prentice, Catherine
22
Wiedmann, Klaus-Peter
22
Diamantopoulos, Adamantios
20
Herrmann, Andreas
20
Keller, Kevin Lane
20
Klaus, Philipp
20
Bauer, Hans H.
19
Sarkar, Juhi Gahlot
19
Sreejesh, S.
19
Walsh, Gianfranco
19
Ahn, Jiseon
18
Grewal, Dhruv
18
Guzman, Francisco
18
Hyun, Sunghyup Sean
18
Khan, Imran
18
MacInnis, Deborah J.
18
Mittal, Vikas
18
Rather, Raouf Ahmad
18
Wong, IpKin Anthony
18
Balaji, M. S.
17
Foscht, Thomas
17
Park, Jungkun
17
Pelsmacker, Patrick de
17
Casidy, Riza
16
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International journal of hospitality management
6
The journal of services marketing
5
Journal of business research : JBR
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of hospitality marketing & management
2
Journal of service research
2
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
2
Services marketing quarterly
2
Cornell hospitality quarterly : CQ
1
International journal of contemporary hospitality management
1
Journal of agricultural and applied economics
1
Journal of retailing
1
Journal of service management
1
The Cornell hospitality quarterly
1
The journal of product & brand management
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ECONIS (ZBW)
32
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1
Does crowdsourcing necessarily lead to brand engagement? : the role of crowdsourcing cues and relationship norms on customer-brand relationships
Herter, Márcia Maurer
;
Shuqair, Saleh
;
Pinto, Diego Costa
- In:
The journal of product & brand management
32
(
2023
)
7
,
pp. 988-1004
Persistent link: https://www.econbiz.de/10014334390
Saved in:
2
Generation influences perceived coolness but not favorable attitudes toward cool hotel brands
Chen, Feier
;
Quadri-Felitti, Donna
;
Mattila, Anna S.
- In:
The Cornell hospitality quarterly
64
(
2023
)
1
,
pp. 95-103
Persistent link: https://www.econbiz.de/10014229652
Saved in:
3
The effect of smart shopper self-perceptions on word-of-mouth behaviors in the loyalty reward program context
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
46
(
2022
)
2
,
pp. 243-266
Persistent link: https://www.econbiz.de/10012800229
Saved in:
4
Can customer relationships backfire? : how relationship norms shape moral obligation in cancelation behavior
Shuqair, Saleh
;
Pinto, Diego Costa
;
Cruz-Jesus, Frederico
; …
- In:
Journal of business research : JBR
151
(
2022
),
pp. 463-472
Persistent link: https://www.econbiz.de/10013459867
Saved in:
5
In darkness we seek light : the impact of focal and general lighting designs on customers' approach intentions toward restaurants
Wu, Luorong
;
He, Zeya
;
King, Ceridwyn
;
Mattila, Anna S.
- In:
International journal of hospitality management
92
(
2021
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012425246
Saved in:
6
Service failure and recovery at the crossroads : recommendations to revitalize the field and its influence : editorial
Grégoire, Yany
;
Mattila, Anna S.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 323-328
Persistent link: https://www.econbiz.de/10012592932
Saved in:
7
To err is human(-oid) : how do consumers react to robot service failure and recovery?
Choi, Sungwoo
;
Mattila, Anna S.
;
Bolton, Lisa E.
- In:
Journal of service research
24
(
2021
)
3
,
pp. 354-371
Persistent link: https://www.econbiz.de/10012592941
Saved in:
8
Visual design, message content, and benefit type : the case of a cause-related marketing campaign
Gao, Yixing
;
Wu, Luorong
;
Shin, Joongwon
;
Mattila, Anna S.
- In:
Journal of hospitality & tourism research : JHTR ; the …
44
(
2020
)
5
,
pp. 761-779
Persistent link: https://www.econbiz.de/10012230370
Saved in:
9
The impact of customer compassion on face-to-face and online complaints
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of hospitality marketing & management
29
(
2020
)
7
,
pp. 848-868
Persistent link: https://www.econbiz.de/10012312156
Saved in:
10
Spillover effects of status demotion on customer reactions to loyalty reward promotions : the role of need for status and exclusivity
Hwang, Yoo Hee
;
Mattila, Anna S.
- In:
Journal of travel research : a quarterly publication of …
58
(
2019
)
8
,
pp. 1302-1316
Persistent link: https://www.econbiz.de/10012150517
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