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person:"Coussement, Kristof"
~person:"Eggert, Andreas"
~subject:"Customer data"
~subject:"Kundenbindung"
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Customer data
Kundenbindung
Beziehungsmarketing
6
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6
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3
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3
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Coussement, Kristof
Eggert, Andreas
Homburg, Christian
17
Bruhn, Manfred
16
Sickel, Christian
12
Bauer, Hans H.
11
Limbeck, Martin
11
Dressler, Matthias
9
Becker, Roman
7
Daschmann, Gregor
7
Schüller, Anne M.
7
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6
Nießing, Jörg
6
Rennhak, Carsten
6
Dittrich, Sabine
5
Herrmann, Andreas
5
Johnson, Michael D.
5
Kreutzer, Ralf T.
5
Orth, Ulrich R.
5
Ozuem, Wilson
5
Popp, Bastian
5
Ranzinger, Alexandra
5
Ballensiefen, Benjamin
4
Bayón, Tomás
4
Blut, Markus
4
Brinkmann, Daniela Alexa
4
Confente, Ilenia
4
Diller, Hermann
4
Festge, Fabian
4
Fischer, Thomas M.
4
Garnefeld, Ina
4
Giering, Annette
4
Gouthier, Matthias
4
Hammerschmidt, Michael
4
Hilbert, Andreas
4
Hoffmann, Anke
4
Hollebeek, Linda D.
4
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4
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4
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4
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Kaiserslauterer Schriftenreihe Marketing
2
Applied Marketing Science /Angewandte Marketingforschung
1
Gabler Edition Wissenschaft / Applied Marketing Science/ Angewandte Marketingforschung
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Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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1
Uplift modeling and its implications for B2B customer churn prediction : a segmentation-based modeling approach
Caigny, Arno de
;
Coussement, Kristof
;
Verbeke, Wouter
; …
- In:
Industrial marketing management : the international …
99
(
2021
),
pp. 28-39
Persistent link: https://www.econbiz.de/10013206384
Saved in:
2
Customer churn prediction in the online gambling industry : the beneficial effect of ensemble learning
Coussement, Kristof
;
De Bock, Koen W.
- In:
Journal of business research : JBR
66
(
2013
)
9
,
pp. 1629-1636
Persistent link: https://www.econbiz.de/10009757004
Saved in:
3
Advanced database marketing : innovative methodologies and applications for managing customer relationships
Coussement, Kristof
(
ed.
)
-
2013
Persistent link: https://www.econbiz.de/10009743101
Saved in:
4
Kundenbindung durch Weiterempfehlung : eine experimentelle Untersuchung der Wirkung positiver Kundenempfehlungen auf die Bindung des Empfehlenden
Garnefeld, Ina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003702031
Saved in:
5
Kundenbindung aus Kundensicht : Konzeptualisierung - Operationalisierung - Verhaltenswirksamkeit
Eggert, Andreas
-
1999
Persistent link: https://www.econbiz.de/10001408547
Saved in:
6
Kundenbindung aus Kundensicht : Konzeptualisierung, Operationalisierung, Verhaltenswirksamkeit
Eggert, Andreas
-
1999
Persistent link: https://www.econbiz.de/10004580735
Saved in:
7
Kundenbindung aus Kundensicht : grundlegende Konzeptualisierung und explorative Befunde
Bliemel, Friedhelm
;
Eggert, Andreas
-
1998
Persistent link: https://www.econbiz.de/10004028620
Saved in:
8
Structural bonding in customer supplier relationship : the case of prosumer versus consumer
Bliemel, Friedhelm
;
Eggert, Andreas
-
1997
Persistent link: https://www.econbiz.de/10004028617
Saved in:
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