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person:"Czarnitzki, Dirk"
~isPartOf:"MSI"
~person:"Wright, Mike"
~subject:"Intellectual property rights"
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The dynamic relationship between investments in brand equity and firm profitability : evidence using trademark registrations
Crass, Dirk
;
Czarnitzki, Dirk
;
Toole, Andrew A.
-
2016
Persistent link: https://www.econbiz.de/10011527396
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