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person:"Dach, Christian"
~isPartOf:"Journal of advertising : official publication of the American Academy of Advertising"
~person:"Grewal, Dhruv"
~person:"Pelsmacker, Patrick de"
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Dach, Christian
Grewal, Dhruv
Pelsmacker, Patrick de
Dahlén, Micael
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Journal of advertising : official publication of the American Academy of Advertising
Journal of retailing
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International journal of advertising : the quarterly review of marketing communications
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Analyzing the cultural diversity of consumers in the global marketplace
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European journal of marketing : EJM
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ECONIS (ZBW)
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Have no fear : how individuals differing in uncertainty avoidance, anxiety, and chance belief process health risk messages
De Meulenaer, Sarah
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of advertising : official publication of the …
44
(
2015
)
2
,
pp. 114-125
Persistent link: https://www.econbiz.de/10011292326
Saved in:
2
Do you like what you recognize? : the effects of brand placement prominence and movie plot connection on brand attitude as mediated by recognition
Dens, Nathalie
;
Pelsmacker, Patrick de
;
Wouters, Marijke
; …
- In:
Journal of advertising : official publication of the …
41
(
2012
)
3
,
pp. 35-54
Persistent link: https://www.econbiz.de/10009738528
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