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person:"Dach, Christian"
~isPartOf:"Journal of electronic commerce research : JECR"
~isPartOf:"Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation"
~person:"Pelsmacker, Patrick de"
~subject:"Online-Marketing"
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Dach, Christian
Pelsmacker, Patrick de
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Journal of electronic commerce research : JECR
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
Electronic commerce research
1
International journal of electronic commerce : IJEC
1
International journal of market research : JMRS ; the journal of the Market Research Society
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Journal of consumer policy : consumer issues in law, economics and behavioural sciences
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ECONIS (ZBW)
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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian
;
Pelsmacker, Patrick de
;
Dens, Nathalie
- In:
Journal of interactive marketing : a quarterly …
52
(
2020
),
pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
Saved in:
2
The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Kolomiiets, Alona
;
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
Journal of electronic commerce research : JECR
17
(
2016
)
4
,
pp. 280-288
Persistent link: https://www.econbiz.de/10011626474
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