The wrap effect in online review sets revisited : how perceived usefulness mediates the effect on the intention formation
Alona Kolomiiets, Nathalie Dens, Patrick De Pelsmacker
| Year of publication: |
November 2016
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| Authors: | Kolomiiets, Alona ; Dens, Nathalie ; Pelsmacker, Patrick de |
| Published in: |
Journal of electronic commerce research : JECR. - Long Beach, Calif. : Univ., ISSN 1938-9027, ZDB-ID 2136755-3. - Vol. 17.2016, 4, p. 280-288
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| Subject: | Online reviews | Valence | Sequence | Wrap effect | Perceived usefulness | Behavioral intentions | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Virales Marketing | Viral marketing | Kundenzufriedenheit | Customer satisfaction | Verbrauchereinstellung | Consumer attitudes | Online-Marketing | Internet marketing |
| Type of publication: | Article |
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| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10011626474