Examining the impacts of positive and negative online consumer reviews on behavioral intentions : role of need for cognitive closure and satisfaction guarantees
Shahin Sharifi
| Year of publication: |
2019
|
|---|---|
| Authors: | Sharifi, Seyed Shahin |
| Subject: | need for cognitive closure | online reviews | purchase intentions | Review sidedness | satisfaction guarantee | trust | Kognition | Cognition | Konsumentenverhalten | Consumer behaviour | Kundenzufriedenheit | Customer satisfaction | Virales Marketing | Viral marketing | Vertrauen | Confidence | Online-Marketing | Internet marketing | Online-Handel | Online retailing | Kaufentscheidung | Purchase decision | Verbrauchereinstellung | Consumer attitudes |
Online Resource
| Type of publication: | Article |
|---|---|
| Type of publication (narrower categories): | Aufsatz in Zeitschrift ; Article in journal |
| Language: | English |
| Notes: | Zusammenfassung in chinesischer Sprache |
| Other identifiers: | 10.1080/19368623.2019.1531804 [DOI] |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10012176669