//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
person:"Dall'Olmo Riley, Francesca"
~person:"Bauer, Hans H."
~person:"Guzman, Francisco"
~subject:"Brand equity"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand image"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Brand equity
Markenimage
53
Brand image
52
Brand management
34
Markenführung
34
Consumer behaviour
31
Konsumentenverhalten
31
Brand
14
Markenartikel
14
Beziehungsmarketing
12
Deutschland
12
Germany
12
Relationship marketing
12
Advertising effects
9
Werbewirkung
9
Personality psychology
6
Persönlichkeitspsychologie
6
Corporate Social Responsibility
5
Corporate social responsibility
5
Designation of origin
4
Herkunftsbezeichnung
4
Internet marketing
4
Markenpolitik
4
Markentreue
4
Meta-analysis
4
Online-Marketing
4
Social Web
4
Social web
4
Theorie
4
Theory
4
Brand love
3
Brand loyalty
3
Customer integration
3
Emotion
3
Estimation
3
Kundenintegration
3
Luxury goods
3
Luxusgüter
3
Markenwert
3
Marketing management
3
more ...
less ...
Online availability
All
Undetermined
7
Type of publication
All
Article
7
Type of publication (narrower categories)
All
Article in journal
7
Aufsatz in Zeitschrift
7
Language
All
English
7
Author
All
Dall'Olmo Riley, Francesca
Bauer, Hans H.
Guzman, Francisco
Gil Saura, Irene
6
Anselmsson, Johan
4
Christodoulides, George
4
Shuv-Ami, Avichai
4
Wong, IpKin Anthony
4
Anabila, Peter
3
Barrio-García, Salvador del
3
Chahal, Hardeep
3
Dwivedi, Abhishek
3
Iglesias, Oriol
3
Keller, Kevin Lane
3
Lambkin, Mary
3
Liu, Chih-Hsing
3
Luce, Fernando Bins
3
Markovic, Stefan
3
Oliveira, Marta Olivia Rovedder de
3
Rahman, Mahabubur
3
Silveira, Cleo Schmitt
3
Šerić, Maja
3
Abril Barrie, Carmen
2
Alcántara-Pilar, Juan Miguel
2
Andéhn, Mikael
2
Augusto, Mário Gomes
2
Berenguer Contrí, Gloria
2
Bondesson, Niklas
2
Böger, Daniel
2
Chatzipanagiotou, Kalliopi
2
Decker, Reinhold
2
Desai, Kalpesh Kaushik
2
Divakaran, Pradeep Kumar Ponnamma
2
Dutta, Kamani
2
Farnham, Kevin
2
Filieri, Raffaele
2
Fuentes-Blasco, María
2
Gómez, Mar
2
Han, Sung Ho
2
Hanaysha, Jalal
2
He, Qiuqin
2
Heinberg, Martin
2
more ...
less ...
Published in...
All
Journal of business research : JBR
4
The journal of product & brand management
2
The journal of brand management : an international journal
1
Source
All
ECONIS (ZBW)
7
Showing
1
-
7
of
7
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Evolving brand boundaries and expectations : looking back on brand equity, brand loyalty, and brand image research to move forward
Parris, Denise Linda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
2
,
pp. 191-234
Persistent link: https://www.econbiz.de/10013552952
Saved in:
2
How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang
;
Lim, Weng Marc
;
Guzman, Francisco
- In:
Journal of business research : JBR
141
(
2022
),
pp. 175-190
Persistent link: https://www.econbiz.de/10013167966
Saved in:
3
Effective messaging strategies to increase brand love for sociopolitical activist brands
Ahmad, Fayez
;
Guzman, Francisco
;
Kidwell, Blair
- In:
Journal of business research : JBR
151
(
2022
),
pp. 609-622
Persistent link: https://www.econbiz.de/10013459949
Saved in:
4
Overcoming the conflicting values of luxury branding and CSR by leveraging celebrity endorsements to build brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of brand management : an international journal
28
(
2021
)
3
,
pp. 347-358
Persistent link: https://www.econbiz.de/10012550306
Saved in:
5
How CSR reputation, sustainability signals, and country-of-origin sustainability reputation contribute to corporate brand performance : an exploratory study
Cowan, Kirsten
;
Guzman, Francisco
- In:
Journal of business research : JBR
117
(
2020
),
pp. 683-693
Persistent link: https://www.econbiz.de/10012288092
Saved in:
6
How personalized advertising affects equity of brands advertised on Facebook? : a mediation mechanism
Tran, Trang P.
;
Lin, Chien-Wei
;
Baalbaki, Sally
; …
- In:
Journal of business research : JBR
120
(
2020
),
pp. 1-15
Persistent link: https://www.econbiz.de/10012417083
Saved in:
7
The impact of corporate social responsibility on brand equity : consumer responses to two types of fit
Guzman, Francisco
;
Davis, Donna
- In:
The journal of product & brand management
26
(
2017
)
5
,
pp. 435-446
Persistent link: https://www.econbiz.de/10011778290
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->