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person:"Dall'Olmo Riley, Francesca"
~person:"Guzman, Francisco"
~person:"Keller, Kevin Lane"
~subject:"Customer integration"
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Customer integration
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Dall'Olmo Riley, Francesca
Guzman, Francisco
Keller, Kevin Lane
Loureiro, Sandra Maria Correia
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The journal of product & brand management
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The journal of consumer marketing
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ECONIS (ZBW)
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The impact of brand value co-creation on perceived CSR authenticity and brand equity
Muniz, Fernanda
;
Guzman, Francisco
- In:
The journal of product & brand management
32
(
2023
)
8
,
pp. 1338-1354
Persistent link: https://www.econbiz.de/10014485570
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2
When perceived ability to influence plays a role : brand co-creation in Web 2.0
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of product & brand management
26
(
2017
)
4
,
pp. 342-350
Persistent link: https://www.econbiz.de/10011777351
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3
Co-creation of brand identities : consumer and industry influence and motivations
Kennedy, Eric
;
Guzman, Francisco
- In:
The journal of consumer marketing
33
(
2016
)
5
,
pp. 313-323
Persistent link: https://www.econbiz.de/10011553699
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