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person:"David, Fred R."
~person:"Dressler, Marc"
~subject:"SWOT-Analyse"
~subject:"Strategy"
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Strategisches Management
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David, Fred R.
Dressler, Marc
Fischer, Jörg
4
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International journal of wine business research : IJWBR
2
Journal of strategic marketing
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ECONIS (ZBW)
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Are key marketing topics adequately covered in strategic management?
David, Meredith E.
;
David, Fred R.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
Saved in:
2
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
Saved in:
3
Strategic profiling and the value of wine & tourism initiatives : exploring strategic grouping of German wineries
Dressler, Marc
- In:
International journal of wine business research : IJWBR
29
(
2017
)
4
,
pp. 484-502
Persistent link: https://www.econbiz.de/10011814672
Saved in:
4
Strategic winery reputation management : exploring German wine guides
Dressler, Marc
- In:
International journal of wine business research : IJWBR
28
(
2016
)
1
,
pp. 4-21
Persistent link: https://www.econbiz.de/10011562723
Saved in:
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