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person:"David, Fred R."
~source:"econis"
~subject:"Marketing"
~subject:"Nichtregierungsorganisation"
~subject:"Strategy"
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David, Fred R.
Kotler, Philip
13
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10
Tomczak, Torsten
10
Aaker, David A.
9
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9
Bruhn, Manfred
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Journal of strategic marketing
2
Journal of business strategies
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ECONIS (ZBW)
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Are key marketing topics adequately covered in strategic management?
David, Meredith E.
;
David, Fred R.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
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2
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
Saved in:
3
A framework for developing an effective mission statement
Cochran, Daniel S.
;
David, Fred R.
;
Gibson, C. Kendrick
- In:
Journal of business strategies
25
(
2008
)
2
,
pp. 27-39
Persistent link: https://www.econbiz.de/10003814240
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