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person:"David, Fred R."
~source:"econis"
~subject:"Marketingmanagement"
~subject:"Non-governmental organization"
~subject:"Strategy"
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David, Fred R.
Piercy, Nigel
12
Aaker, David A.
10
Bruhn, Manfred
9
Cravens, David W.
9
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9
Pfeffermann, Nicole
9
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Ciravegna, Luciano
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Didonet, Simone Regina
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Journal of strategic marketing
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ECONIS (ZBW)
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Are key marketing topics adequately covered in strategic management?
David, Meredith E.
;
David, Fred R.
- In:
Journal of strategic marketing
25
(
2017
)
5/6
,
pp. 405-417
Persistent link: https://www.econbiz.de/10011743032
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2
The quantitative strategic planning matrix : a new marketing tool
David, Meredith E.
;
David, Fred R.
;
Davod, Forest R.
- In:
Journal of strategic marketing
25
(
2017
)
4
,
pp. 342-352
Persistent link: https://www.econbiz.de/10011871399
Saved in:
3
A framework for developing an effective mission statement
Cochran, Daniel S.
;
David, Fred R.
;
Gibson, C. Kendrick
- In:
Journal of business strategies
25
(
2008
)
2
,
pp. 27-39
Persistent link: https://www.econbiz.de/10003814240
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