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person:"Davies, Gary"
~person:"Hakenes, Hendrik"
~type_genre:"Aufsatz in Zeitschrift"
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Brand architecture
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Markenarchitektur
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Davies, Gary
Hakenes, Hendrik
Balmer, John M. T.
24
Melewar, T. C.
11
Merrilees, Bill
7
Miller, Dale
7
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6
Bang, Nguyen
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European economic review : EER
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European journal of marketing : EJM
1
International journal of industrial organization
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Journal of business research : JBR
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ECONIS (ZBW)
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Employee as symbol : stereotypical age effects on corporate brand associations
Davies, Gary
;
Chun, Rosa
- In:
European journal of marketing : EJM
46
(
2012
)
5
,
pp. 663-683
Persistent link: https://www.econbiz.de/10009567641
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2
Public sector corporate branding and customer orientation
Whelan, Susan
;
Davies, Gary
;
Walsh, Margaret
;
Bourke, Rita
- In:
Journal of business research : JBR
63
(
2010
)
11
,
pp. 1164-1171
Persistent link: https://www.econbiz.de/10008696681
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3
Umbrella branding and external certification
Hakenes, Hendrik
;
Peitz, Martin
- In:
European economic review : EER
53
(
2009
)
2
,
pp. 186-196
Persistent link: https://www.econbiz.de/10003834328
Saved in:
4
Umbrella branding and the provision of quality
Hakenes, Hendrik
;
Peitz, Martin
- In:
International journal of industrial organization
26
(
2008
)
2
,
pp. 546-556
Persistent link: https://www.econbiz.de/10003724162
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