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person:"Dennis, Donald Miller"
~person:"Lis, Bettina"
~subject:"Fernsehwerbung"
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Fernsehwerbung
Advertising effects
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Dennis, Donald Miller
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JMM : the international journal on media management
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Journal of advertising research
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ECONIS (ZBW)
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What's on TV? : the impact of brand image and celebrity credibility on television consumption from an ingredient branding perspective
Lis, Bettina
;
Post, Martin
- In:
JMM : the international journal on media management
15
(
2013
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10010244915
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2
An episode-by-episode examination : what drives television-viewer behavior ; digging down into audience satisfaction with televison dramas
Dennis, Donald Miller
;
Gray, David Michael
- In:
Journal of advertising research
53
(
2013
)
2
,
pp. 166-174
Persistent link: https://www.econbiz.de/10009778471
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