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person:"Diehl, Sandra"
~accessRights:"restricted"
~person:"Cleveland, Mark"
~person:"Zou, Shaoming"
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International marketing
17
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17
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9
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Cultural identity
7
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7
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5
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Diehl, Sandra
Cleveland, Mark
Zou, Shaoming
Manrai, Ajay K.
12
Diamantopoulos, Adamantios
11
Jin, Byoungho
7
Oh, Han-Mo
7
Samiee, Saeed
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Schlegelmilch, Bodo B.
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Berndt, Ralph
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Davvetas, Vasileios
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Gnizy, Itzhak
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He, Xinming
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Laroche, Michel
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Leonidou, Leonidas C.
5
Riefler, Petra
5
Steenkamp, Jan-Benedict E. M.
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Yang, Man
5
Bacouel-Jentjens, Sabine
4
Cedrola, Elena
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Jean, Ruey-Jer Bryan
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Jeong, Insik
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Kim, Daekwan
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Ogasavara, Mario Henrique
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Sheth, Jagdish N.
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Solberg, Carl Arthur
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Sousa, Carlos M. P.
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Thrassou, Alkis
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Advances in international marketing
5
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4
International journal of advertising : the quarterly review of marketing communications
2
International marketing review
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Emerald Books
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European journal of marketing
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International business review : the official journal of the European International Business Academy
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ECONIS (ZBW)
17
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1
Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
155
(
2023
)
2
,
pp. 1-13
Persistent link: https://www.econbiz.de/10013492752
Saved in:
2
"Antiglobalscapes" : a cross-national investigation of the nature and precursors of consumers' apprehensions towards globalization
Cleveland, Mark
;
McCutcheon, Georgia
- In:
Journal of business research : JBR
138
(
2022
),
pp. 170-184
Persistent link: https://www.econbiz.de/10013197861
Saved in:
3
Exploration, exploitation, ambidexterity and the performance of international SMEs
Su, Lixun
;
Cui, Annie Peng
;
Samiee, Saeed
;
Zou, Shaoming
- In:
European journal of marketing
56
(
2022
)
5
,
pp. 1372-1397
Persistent link: https://www.econbiz.de/10013350966
Saved in:
4
Global consumer culture and national identity as drivers of materialism : an international study of convergence and divergence
Cleveland, Mark
;
Papadopoulos, Nicolas G.
;
Laroche, Michel
- In:
International marketing review
39
(
2022
)
2
,
pp. 207-241
Persistent link: https://www.econbiz.de/10013396173
Saved in:
5
Exploring antecedents of attitudes and skepticism towards pharmaceutical advertising and inter-attitudinal and inter-skepticism consistency on three levels : an international study
Koinig, Isabell
;
Diehl, Sandra
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 718-748
Persistent link: https://www.econbiz.de/10012492566
Saved in:
6
Doing good matters to consumers : the effectiveness of humane-oriented CSR appeals in cross-cultural standardized advertising campaigns
Diehl, Sandra
;
Terlutter, Ralf
;
Mueller, Barbara
- In:
International journal of advertising : the quarterly …
35
(
2016
)
4
,
pp. 730-757
Persistent link: https://www.econbiz.de/10011585291
Saved in:
7
Enhancing consumer attitude toward culturally mixed symbolic products from foreign global brands in an emerging-market setting : the role of cultural respect
Guo, Xiaoling
;
Heinberg, Martin
;
Zou, Shaoming
- In:
Journal of international marketing
27
(
2019
)
3
,
pp. 79-97
Persistent link: https://www.econbiz.de/10012106870
Saved in:
8
Globalization, national identity, biculturalism and consumer behavior : a longitudinal study of Dutch consumers
Sobol, Kamila
;
Cleveland, Mark
;
Laroche, Michel
- In:
Journal of business research : JBR
82
(
2018
),
pp. 340-353
Persistent link: https://www.econbiz.de/10011771906
Saved in:
9
Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad
Cleveland, Mark
;
Bartikowski, Boris
- In:
Journal of business research : JBR
82
(
2018
),
pp. 354-363
Persistent link: https://www.econbiz.de/10011771907
Saved in:
10
Launching reverse-innovated product from emerging markets to MNC's home market : a theoretical framework for MNC's decisions
Zhu, Fengxia
;
Zou, Shaoming
;
Xu, Hui
- In:
International business review : the official journal of …
26
(
2017
)
1
,
pp. 156-163
Persistent link: https://www.econbiz.de/10011628870
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