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person:"Diller, Hermann"
~person:"Brennan, Ross"
~source:"econis"
~type_genre:"Book section"
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
Innovatives Industriegütermarketing
1
The SAGE handbook of marketing ethics
1
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ECONIS (ZBW)
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Business-to-business (industrial) marketing ethics
Brennan, Ross
- In:
The SAGE handbook of marketing ethics
,
(pp. 238-247)
.
2021
Persistent link: https://www.econbiz.de/10012306064
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Prozessorientiertes Industriegütermarketing : ein innovativer Forschungsansatz auf dem Prüfstand
Diller, Hermann
;
Ivens, Björn Sven
- In:
Innovationen für das Industriegütermarketing : …
,
(pp. 479-498)
.
2007
Persistent link: https://www.econbiz.de/10003435854
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3
Prozessorientiertes Preismanagement im Business-to-Business-Geschäft
Diller, Hermann
- In:
Innovatives Industriegütermarketing
,
(pp. 67-92)
.
2007
Persistent link: https://www.econbiz.de/10003784667
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