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person:"Dornaus, Christina"
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Humor
6
Comparison
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Advertising
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Dornaus, Christina
Wang, Valerie Lynette
Yoon, Hye Jin
14
Eisend, Martin
8
Schwarz, Gerhard
8
Hakelmacher, Sebastian
7
Gulas, Charles S.
6
Oikarinen, Eeva-Liisa
6
Weinberger, Marc G.
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Beck, Hanno
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Innovationsorientierte Personalentwicklung : Konzepte, Methoden und Fallbeispiele für die Praxis
1
International journal of consumer studies
1
International journal of e-business research : an official publication of the Information Resources Management Association
1
Journal of advertising research
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Marketing intelligence & planning
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Schriften aus der Fakultät Humanwissenschaften der Otto-Friedrich-Universität Bamberg
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ECONIS (ZBW)
6
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1
How to craft humorous advertisements across diverse cultures? : multi-country insights from Brazilian, Chinese and American consumers
Zhu, Ying
;
Wang, Valerie Lynette
;
Wang, Yong Jian
;
Wei, …
- In:
International journal of consumer studies
46
(
2022
)
3
,
pp. 716-730
Persistent link: https://www.econbiz.de/10013176901
Saved in:
2
Hispanic humor styles on Facebook : an analytical study
Wang, Valerie Lynette
;
Wu, Yi-Chia
;
Lou, Hao
- In:
International journal of e-business research : an …
16
(
2020
)
1
,
pp. 60-73
Persistent link: https://www.econbiz.de/10012212762
Saved in:
3
Humor als Förderfaktor für Innovationen : Analyse eines Innovationscoachings und Entwicklung eines theoretischen Modells (qualitative Einzelfallstudien)
Dornaus, Christina
-
2016
Persistent link: https://www.econbiz.de/10011561838
Saved in:
4
"Enculturated" pleasure : a study in multicultural engagement ; how do Mexican and U.S. consumers respond to humorous advertising differently?
Wang, Valerie Lynette
;
Cruthirds, Kevin W.
;
Wang, Yong Jian
- In:
Journal of advertising research
54
(
2014
)
3
,
pp. 320-331
Persistent link: https://www.econbiz.de/10010419812
Saved in:
5
Humor als Förderfaktor für Innovation?!
Dornaus, Christina
- In:
Innovationsorientierte Personalentwicklung : Konzepte, …
,
(pp. 161-173)
.
2014
Persistent link: https://www.econbiz.de/10010235374
Saved in:
6
A comparison of humor styles in US and Mexican television commercials
Cruthirds, Kevin W.
;
Wang, Valerie Lynette
;
Wang, Yong Jian
- In:
Marketing intelligence & planning
30
(
2012
)
4
,
pp. 384-401
Persistent link: https://www.econbiz.de/10009611635
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