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person:"Edmundson-Bird, David"
~person:"Fan, Hua"
~subject:"Relationship marketing"
~subject:"Social web"
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Relationship marketing
Social web
Beziehungsmarketing
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Consumer behaviour
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Customer satisfaction
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Multichannel strategy
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Online-Marketing
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Edmundson-Bird, David
Fan, Hua
Dirsehan, Taşkın
4
Gao, Fei
4
Gallino, Santiago
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Hübner, Alexander
3
Quach, Sara
3
Su, Xuanming
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Akturk, M. Serkan
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Gizycki, Vittoria von
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Mandal, Prasenjit
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Journal of business research : JBR
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of retailing and consumer services
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ECONIS (ZBW)
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How customer experience incongruence affects omnichannel customer retention : the moderating role of channel characteristics
Gao, Wei
;
Li, Wenqian
;
Fan, Hua
;
Jia, Xingping
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-9
Persistent link: https://www.econbiz.de/10012502708
Saved in:
2
Crafting the customer experience in omnichannel contexts : the role of channel integration
Gao, Wei
;
Fan, Hua
;
Li, Wenqian
;
Wang, Huiling
- In:
Journal of business research : JBR
126
(
2021
),
pp. 12-22
Persistent link: https://www.econbiz.de/10012494220
Saved in:
3
Brand presence in digital space
Rowley, Jennifer
;
Edmundson-Bird, David
- In:
Journal of electronic commerce in organizations : the …
11
(
2013
)
1
,
pp. 63-78
Persistent link: https://www.econbiz.de/10009792126
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