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person:"Eisend, Martin"
~person:"Pelsmacker, Patrick de"
~subject:"Werbeplanung"
~type_genre:"Article in journal"
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Werbeplanung
Advertising planning
4
Advertising effects
3
Werbewirkung
3
Advertising media
1
Belgien
1
Belgium
1
Brand extension
1
Brand management
1
Confectionery
1
Consumer behaviour
1
Empirical method
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Empirische Methode
1
Fertigungsprogramm
1
Konsumentenverhalten
1
Markenführung
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Markentransfer
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Marketingmanagement
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Master production schedule
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Nutzentheorie
1
Personal Computer
1
Personal computer
1
Produktentwicklung
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Psychology of advertising
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Süßwaren
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Utility theory
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Werbepsychologie
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Werbeträger
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Article in journal
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English
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Eisend, Martin
Pelsmacker, Patrick de
Gierl, Heribert
6
Cheong, Yunjae
4
Kim, Kihan
4
Naik, Prasad A.
4
Esch, Franz-Rudolf
3
Fulgoni, Gian
3
Gou, Qinglong
3
Koncz, Julia
3
Koslow, Scott
3
Steffenhagen, Hartwig
3
Anderson, Simon P.
2
Bhatnagar, Namita
2
Brunner, Christian Boris
2
Chandra, Ambarish
2
Chang, Chun-tuan
2
Dahlén, Micael
2
Dens, Nathalie
2
Fairlie, Robin
2
Folse, Judith Anne Garretson
2
Goertz, Susanne
2
Grant, Ian
2
Halkias, Georgios
2
Heo, Jun
2
Huang, Zhimin
2
Ishigaki, Hiroaki
2
Kokkinaki, Flora
2
Mantrala, Murali K.
2
Martin, Brett A. S.
2
Martín Herrán, Guiomar
2
McKay-Nesbitt, Jane
2
McLeod, Charlotte
2
Peters, Kay
2
Petty, Ross D.
2
Reid, Leonard N.
2
Rossiter, John R.
2
Schultz, Don E.
2
Shen, Fuyuan
2
Sigué, Simon Pierre
2
Sridhar, Shrihari
2
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International journal of advertising : the quarterly review of marketing communications
1
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of advertising research
1
Journal of business research : JBR
1
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ECONIS (ZBW)
4
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1
Looking beyond first-person effects (FPEs) in the influence of scarcity appeals in advertising : a replication and extension of Eisend (2008)
Sharma, Piyush
;
Roy, Rajat
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 78-84
Persistent link: https://www.econbiz.de/10011453871
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2
Mixed-media modeling may help optimize campaign recognition and brand interest : how to apply the "mixture-amount modeling" method to cross-platform effectiveness measurement
Aleksandrovs, Leonids
;
Goos, Peter
;
Dens, Nathalie
; …
- In:
Journal of advertising research
55
(
2015
)
4
,
pp. 443-457
Persistent link: https://www.econbiz.de/10011429184
Saved in:
3
Emotional advertising : revisiting the role of product category
Geuens, Maggie
;
Pelsmacker, Patrick de
;
Faseur, Tine
- In:
Journal of business research : JBR
64
(
2011
)
4
,
pp. 418-426
Persistent link: https://www.econbiz.de/10008859021
Saved in:
4
How advertising strategy affects brand and USP recall for new brands and extensions
Dens, Nathalie
;
Pelsmacker, Patrick de
- In:
International journal of advertising : the quarterly …
29
(
2010
)
2
,
pp. 165-194
Persistent link: https://www.econbiz.de/10003978072
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