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person:"Esch, Franz-Rudolf"
~person:"Ahlert, Dieter"
~person:"Hegner, Sabrina"
~subject:"Markenimage"
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Markenimage
Markenführung
160
Brand management
157
Markenpolitik
69
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52
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49
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31
Theorie
29
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29
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Esch, Franz-Rudolf
Ahlert, Dieter
Hegner, Sabrina
Burmann, Christoph
63
Keller, Kevin Lane
25
Loureiro, Sandra Maria Correia
25
Melewar, T. C.
24
Phau, Ian
22
Bang, Nguyen
20
De Chernatony, Leslie
20
Diamantopoulos, Adamantios
20
Guzman, Francisco
20
Japutra, Arnold
19
Baumgarth, Carsten
18
Sarkar, Abhigyan
18
Schade, Michael
18
Bruhn, Manfred
17
MacInnis, Deborah J.
16
Ekinci, Yuksel
15
Foroudi, Pantea
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Huber, Frank
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Piehler, Rico
15
Romaniuk, Jenni
15
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14
Han, Heesup
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Khan, Imran
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Kumar, Vikas
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Rahman, Zillur
13
Sattler, Henrik
13
Grohmann, Bianca
12
Gupta, Suraksha
12
Shimul, Anwar Sadat
12
Veloutsou, Cleopatra
12
Batra, Rajeev
11
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11
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11
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11
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11
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Marketing : ZFP ; journal of research and management
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The journal of product & brand management
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SpringerLink / Bücher
2
The journal of brand management : an international journal
2
Best practice der Markenführung
1
Consumer brand relationships : meaning, measuring, managing
1
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1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Distribution & Handel
1
Electronic retailing
1
International journal of retail & distribution management
1
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1
Journal of retailing and consumer services
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Marketing theory
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Springer-Gabler Research
1
Tourism and hospitality research : THR
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
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ECONIS (ZBW)
27
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1
Human values as added value(s) in consumer brand congruence : a comparison with traits and functional requirements
Voorn, R. J. J.
;
Veen, Gerrita van der
;
Rompay, Thomas …
- In:
The journal of brand management : an international journal
28
(
2021
)
1
,
pp. 48-59
Persistent link: https://www.econbiz.de/10012433572
Saved in:
2
Emoticons are not for everyone : the role of congruence between hotel brand positioning strategies and communication style in enhancing customers' brand attitude and booking intent...
Hegner, Sabrina
;
Lotze, Carlotta
;
Beldad, Ardion Daroca
- In:
Tourism and hospitality research : THR
21
(
2021
)
3
,
pp. 317-329
Persistent link: https://www.econbiz.de/10012593210
Saved in:
3
Brand hate and non-repurchase intention : a service context perspective in a cross-channel setting
Curina, Ilaria
;
Francioni, Barbara
;
Hegner, Sabrina
; …
- In:
Journal of retailing and consumer services
54
(
2020
),
pp. 1-10
Persistent link: https://www.econbiz.de/10012238345
Saved in:
4
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
5
Determinants and outcomes of brand hate
Hegner, Sabrina
;
Fetscherin, Marc
;
Delzen, Marianne van
- In:
The journal of product & brand management
26
(
2017
)
1
,
pp. 13-25
Persistent link: https://www.econbiz.de/10011666411
Saved in:
6
Impact of symbolic product design on brand evaluations
Brunner, Christian Boris
;
Ullrich, Sebastian
;
Jungen, Patrik
- In:
The journal of product & brand management
25
(
2016
)
3
,
pp. 307-320
Persistent link: https://www.econbiz.de/10011548914
Saved in:
7
The impact of attitude functions on luxury brand consumption : an age-based group comparison
Schade, Michael
;
Hegner, Sabrina
;
Horstmann, Florian
; …
- In:
Journal of business research : JBR
69
(
2016
)
1
,
pp. 314-322
Persistent link: https://www.econbiz.de/10011417730
Saved in:
8
Identität : das Rückgrat starker Marken
Esch, Franz-Rudolf
-
2016
Persistent link: https://www.econbiz.de/10011507290
Saved in:
9
Brand trust : a cross-national validation in Germany, India, and South Africa
Hegner, Sabrina
;
Jevons, Colin
- In:
The journal of product & brand management
25
(
2016
)
1
,
pp. 58-68
Persistent link: https://www.econbiz.de/10011563029
Saved in:
10
Product type and personality in brand relationships
Voorn, Ronald
;
Hegner, Sabrina
;
Pruyn, Ad
- In:
Consumer brand relationships : meaning, measuring, managing
,
(pp. 83-107)
.
2015
Persistent link: https://www.econbiz.de/10011279723
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