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person:"Esch, Franz-Rudolf"
~person:"Bang, Nguyen"
~subject:"Brand image"
~subject:"Brand"
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Brand image
Brand
Markenführung
145
Brand management
142
Markenpolitik
49
Markenimage
34
Markenartikel
29
Consumer behaviour
28
Konsumentenverhalten
28
Deutschland
26
Germany
26
Corporate reputation
17
Firmenimage
17
Theorie
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Theory
17
Strategisches Management
15
Brand architecture
12
Markenarchitektur
12
Marketing
11
Advertising effects
10
Beziehungsmarketing
10
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10
Werbewirkung
10
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8
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7
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7
Mitarbeiter
6
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5
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5
Personalmarketing
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Unternehmenskultur
5
Arbeitsverhalten
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Automotive industry
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40
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9
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31
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9
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English
25
German
24
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Esch, Franz-Rudolf
Bang, Nguyen
Burmann, Christoph
66
Keller, Kevin Lane
32
De Chernatony, Leslie
31
Melewar, T. C.
30
Phau, Ian
30
Baumgarth, Carsten
29
Loureiro, Sandra Maria Correia
28
Guzman, Francisco
22
Diamantopoulos, Adamantios
21
Fournier, Susan
21
Sarkar, Abhigyan
21
Bruhn, Manfred
19
Han, Heesup
19
Japutra, Arnold
19
MacInnis, Deborah J.
19
Romaniuk, Jenni
19
Uggla, Henrik
19
Dawes, John
18
Sattler, Henrik
18
Christodoulides, George
17
Foroudi, Pantea
17
Fetscherin, Marc
16
Khan, Imran
16
Merrilees, Bill
16
Park, C. Whan
16
Sarkar, Juhi Gahlot
16
Veloutsou, Cleopatra
16
Ekinci, Yuksel
15
Huber, Frank
15
Ko, Eunju
15
Kumar, Vikas
15
Schmidt, Holger J.
15
Bauer, Hans H.
14
Gupta, Suraksha
14
Paul, Justin
14
Rahman, Zillur
14
Sharp, Byron
14
Sreejesh, S.
14
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Campus Verlag
1
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Journal of business research : JBR
4
Marketing : ZFP ; journal of research and management
4
Best practice der Markenführung
3
SpringerLink / Bücher
3
Asia-Pacific journal of business administration
2
Journal of strategic marketing
2
Marketing intelligence & planning
2
The marketing review
2
Business ethics quarterly : the journal of the Society for Business Ethics
1
Controlling : Zeitschrift für erfolgsorientierte Unternehmenssteuerung
1
Cutting edge international research
1
Das Diktat der Markenführung : 11 Thesen zur nachhaltigen Markenführung und -implementierung ; mit einem umfassenden Fallbeispiel der Loewe AG
1
Electronic retailing
1
European journal of marketing : EJM
1
Gabler-Lehrbuch
1
Handbuch Multi-Channel-Marketing
1
International journal of hospitality management
1
International journal of internet marketing and advertising : IJIMA
1
International journal of market research : JMRS ; the journal of the Market Research Society
1
International studies of management and organization
1
Journal of global marketing
1
Journal of vacation marketing : an international journal
1
Management von Medienunternehmen : digitale Innovationen - crossmediale Strategien
1
Markenartikel : das Magazin für Markenführung
1
Marktdurchdringung durch Markenpolitik : die Ausbreitung der Marke in neue Bereiche ; [Markendialog Februar 2000]
1
Springer eBook Collection / Business and Economics
1
The international journal of bank marketing : IJBM
1
The journal of brand management : an international journal
1
The journal of product & brand management
1
Thexis : Fachzeitschrift für Marketing ; Fachzeitschrift für Marketing des Instituts für Marketing und Handel an der Universität St. Gallen
1
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
1
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ECONIS (ZBW)
49
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1
Measuring customer based place brand equity (CBPBE) from a public diplomacy perspective : evidence from West Bengal
Bose, Sunny
;
Roy, Sanjit
;
Sharifah Faridah Syed Alwi
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 734-744
Persistent link: https://www.econbiz.de/10012257676
Saved in:
2
Understanding new religion-compliant product adoption (NRCPA) in Islamic markets
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
Journal of global marketing
32
(
2019
)
4
,
pp. 288-302
Persistent link: https://www.econbiz.de/10012201038
Saved in:
3
Advancing Islamic branding : the influence of religious beliefs and religion-compliant product adoption
Al-Hajla, Ali Homaid
;
Bang, Nguyen
;
Telewar, T. C.
; …
- In:
The marketing review
18
(
2018
)
1
,
pp. 25-39
Persistent link: https://www.econbiz.de/10011892845
Saved in:
4
Impact of perceived social media marketing activities on brand and value consceiousness : roles of usage, materialism and conspicuous consumption
Ismail, Ahmed Rageh
;
Bang, Nguyen
;
Melewar, T. C.
- In:
International journal of internet marketing and …
12
(
2018
)
3
,
pp. 233-254
Persistent link: https://www.econbiz.de/10011918361
Saved in:
5
The impact of influencer marketing on perception and experience of unknown, weak and strong brands
Pitz, Julia
;
Köhler, Isabelle
;
Esch, Franz-Rudolf
- In:
Transfer, Werbeforschung & Praxis : Zeitschrift für …
64
(
2018
)
4
,
pp. 14-24
Persistent link: https://www.econbiz.de/10011961756
Saved in:
6
Consumer-based virtual brand personality (CBVBP), customer satisfaction and brand loyalty in the online banking industry
Khian Sin Ong
;
Bang, Nguyen
;
Sharifah Faridah Syed Alwi
- In:
The international journal of bank marketing : IJBM
35
(
2017
)
3
,
pp. 370-390
Persistent link: https://www.econbiz.de/10011731393
Saved in:
7
Investigating the uses of corporate reputation and its effects on brand segmentation, brand differentiation, and brand positioning : evidence from the Taiwanese pharmaceutical indu...
Chen, Chen-Chu Matilda
;
Bang, Nguyen
;
Melewar, T. C.
; …
- In:
International studies of management and organization
47
(
2017
)
3
,
pp. 240-257
Persistent link: https://www.econbiz.de/10011734538
Saved in:
8
The importance of ethics in branding : mediating effects of ethical branding on company reputation and brand loyalty
Sharifah Faridah Syed Alwi
;
Ali, Sulaiman Muhammad
; …
- In:
Business ethics quarterly : the journal of the Society …
27
(
2017
)
3
,
pp. 393-422
Persistent link: https://www.econbiz.de/10011735309
Saved in:
9
Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian
;
Japutra, Arnold
;
Bang, Nguyen
; …
- In:
Marketing intelligence & planning
35
(
2017
)
2
,
pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
Saved in:
10
Country branding emerging from citizens' emotions and the perceptions of competitive advantage : the case of Malaysia
Norbani Che Ha
;
Bang, Nguyen
;
Wan Kalthom Yahya
; …
- In:
Journal of vacation marketing : an international journal
22
(
2016
)
1
,
pp. 13-28
Persistent link: https://www.econbiz.de/10011539975
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